Why I’m Not Really Into The ‘Compare The Meerkat/Market’ Campaign

So there’s this campaign, right, and it involves a financial company that bases its idea on a mishearing of its name. To bring this to life, the agency decided to make a spokesperson out of the creature with the misheard name who is not happy at the confusion. They gave him a foreign accent and began to explore all the ways that he could live beyond the initial mishearing. The campaign was a great success:

(Check out 2:27 onwards)

Ready? Let’s all sing along: ‘compare the adverts…dot com’