Here’s the new print campaign from Diesel:
I found them here, by the way.
It’s a category where there’s nothing to say, so they’re saying it loud and clear: taking a stance with an attitude that’s going to get noticed and talked about that feels 100% Diesel.
The slightly ironic thing is that you have to be just a little bit smart to get them.
(And let’s not forget that W&K’s motto is ‘Walk In Stupid’.)