Twitter, Wheaties, Escape Pod Etc. (And Dive)
I don’t normally reference stuff that’s been on The Escape Pod Blog because it feels like I’m just lazily thieving another blog’s good, good shit.
But in this instance, I thought I’d point out their new campaign, just in case any of you don’t pop over there regularly.
All the info is in this post, but to sum up, they’ve gone through all the Tweets that mention Wheaties (a much-loved US snack) and responded to them in funny/pranky ways:
It’s a fantastic new way of using social media to create a brilliant online campaign for a massive brand.
Sorry if you are already aware of it, but if you’re not, I’m sure you’re silently mouthing the words, ‘thank you Ben’ at your screen.
But your gratitude would be misplaced: it’s Vinny who deserves your thanks.
UPDATE: if you’re looking for something to do tonight, don’t miss Dive at 9pm on BBC2 (although I assume it’ll be on iPlayer for a while afterwards).
I saw a preview and it is absolutely brilliant. Great acting, direction, script etc. Another excellent piece of drama from Dominic Savage.
neat. i bet americans are tweating about the brand in their droves hoping to get on tv
that's the reason i keep tweeting about cheryl tweedy's labia.
What's Twitter? Sounds like a load of twits talking!
Ha ha ha ha. Just joking. Seriously. What is it?
'my life is over', then she gets a ton of heart clogging wheaties!?
Obese quag.
so how did they find out where she lived???
smells of 'pretend to look suprised so we can pretend we did it for real'
Oh come on. That ad is so set up/shit.
"Oh wow! Wheat thins!".
Its the modern day fucking Daz "this is real but everyone's really in on it" doorstep challenge.
In other news, advertising's very own Owen Wilson, Alex Bogusky is leaving the industry – according to his blog
http://alexbogusky.posterous.com/#37826104
I presume to dirt bike and pull rad air.
thanks for the kind words ben. i can assure the doubting anons that the people in the ads were legit. it's not that hard to find americans professing their love for snacks. 😉
the stakes weren't that high. it's not like they were going to keel over in shock. mild bemusement was what we aimed for.read the blog post. all is revealed.
What do we think of this?
http://www.guardian.co.uk/commentisfree/2010/jul/05/nike-write-the-future-advert-curse?
Vinny,
So how did you find out where these people on twitter lived?
A sweet idea that.
Good stuff as usual from Vinny and his compadres, hats off.
anon 15:18, we had a team of researchers searching twitter for positive/silly mentions of the brand. we then culled these down to the ones we thought might be good on TV (based on very little evidence really. avatar pic/not obviously insane tweets). and secondarily were limited by the ones whose family/friends we could contact (via facebook/blog etc) to help set up our marks. budget limitations restricted us to tweets in LA area. we ended up with six. one of whom fell away at the last minute. so we shot five over three days.
Good casting Mr Warren.