This poster depresses me
I dunno, it’s just so bloody meaningless.
Fruit loves this sticky, sugary drink that is vaguely fruity?
I don’t want to be the logic police, but I have no idea why fruit would love a fruit-based drink. Surely it would hate it. It’s like showing a picture of a human who ‘loves’ a drink made of pureed human.
And that fucking picture of the smiling fruit. A visual like this might be quite nice if it managed to capture a normal piece of fruit that had been shot at a certain angle to make it look happy, but this is just fruit with a smile cut into the peel.
And even if fruit does like This Water, why should that interest me, or persuade me that it’s worth trying?
I know…I know…I’m just being a pedantic wanker, but nothing about this poster makes even the slightest bit of sense or contains even a single appealing element.
Just another ad that treats passers-by like retards. Thanks for that.
Meanwhile, this is fun.
Whoever did this ad is taking the pith.
This Is Water is an Innocent brand. How low they’ve slipped.
I thought Innocent sold it years ago.
This Is Water is a guilty brand.
Thought this myself the other day…surely the last thing this smiley piece of fruit wants is to be thrown into a blender with 20 bags of sugar and turned into a drink?
Have you seen those oversized bits of ‘fruit’ in the adshel with real water running down them? The ridiculous size of the lemons makes it look like the water contains enough radioactive waste to make them glow in the dark, or actually grow little faces to smile at you with.
Was it made by Alan Smithee?
Was made by the freelance network
My partner and I are one of the CD’s fave teams. We get a fair bit of good work out. We’ve recently been tasked with producing a route for the agency’s biggest client (who, if rumour is to be believed, are on the verge of fucking off), which isn’t really our idea and came out of a series of groups/client mandatories.
Long story short: if we just fucking do it to the best of our ability, we’ll waste 3 months producing a potential turkey of the week but save the account and probably quite a few jobs. If we steer the route into the ground, we save ourselves the hassle but fuck a few people in the process.
Should we let our consciences take over or adopt the “fuck everyone else” approach…?
Morals on a postcard please…
Go to Tottenham Court Road where they’ve got a special build with actual fruit in it with actual smiles carved on it.
I shit you not.
Will get a pic later when i go and buy some cheap electrical goods.
Well, you do it to the best of your ability surely? You’ll burn in hell if you lose people their jobs because you can’t be arsed. And it’s ‘quandary’ so I hope you’re not the CW.
@11:12
Get Alan Smithee to make it
Ethical Quondry:
Really, is that something you have to ask?
Tell you what, ask Tom Ewart. He’ll give you the answer you want.
On the This Water question – This campaign started out much (ahem) sweeter where the water was actually in love with the fruit. And it was cute and sort of made sense and was in keeping with Innocent. But then the focus group suggested something which the client demanded. And the creative team (with the backing of their Agency) didn’t want to do it and so the client took the account away and got someone who wouldn’t say ‘No’ to say ‘Yes’ and suddenly there were no more cool illustrations and the fruit was the one who loved the water but only in a happy way and the lemon got himself variation on the ‘Glasgow smile’ and that agency made the money and the other one didn’t and then Ben saw the ad and…well that pretty much answers the Ethical Quandary Question as well.
Can vicars do an Alan Smithee after a shit wedding?
Just do what the client says and try to appear as if you are doing quite the opposite. You know. Say all the right things but do the opposite. A tricky one to pull off but there are masterful practitioners of this who have gone on to gain great wealth. Though you do have to lose self respect. But self respect doesn’t pay the school fees does it.
If gordon ramsay sends a shit meal out of his kitchen when you come out the restaurant can he have changed the name of the place to Smithee’s?
The kids today just call it a ‘Smiv’
Change the logo and tagline: Happy oranges come from Florida.
God,
Thonks for pinting oot my shot spolling yau complite cont.