I think lots of important american creatives read my ‘you need an out’ post.
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In one way or another, they’re all getting out.
(Thanks, V.)
By the way, that V is Vinnie of The Escape Pod (how apposite is that name?). His post on this is much better than mine (how could it be worse?) because it points to where this event might lead us.
As I said in a comment on his blog, could this be the tipping point that leads advertising back to being the fun industry that most of us wanted to get into?
Of course, the big networks will still survive, and with the money they have behind them they will be able to attract a certain degree of talent, but it’ll be interesting to see how this affects things.
Instead of looking to start up creative hot-shops or finding ‘another out’ maybe creatives should start trying to regain the trust of clients again. Maybe after that we’d be able to flex our creative muscle with more freedom. Far too often nowadays we set our own creative barrier way, way, way above that of clients interests.
Instead of bitching about the problem we have and running away from it, maybe we should try being flexible, realistic and look to adapt to it.
But that’s not what they want to do (the prosaic, realistic, flexible ads, I mean).
I think most creatives want to make work that’s creatively way, way, way above that of clients’ interests. In some instances clients have had to be shown something beyond their own imaginations and it has been brilliant.
These people leaving the US industry (or starting up so that they can try to do things in a way that does not leave them so disappointed and disillusioned) have produced some of its best-ever advertising. For them to leave is a tragic indictment of the industry as a whole and what it has become.
For many it is no longer fun. The increased prevalence of client-facing boredom is unappealing and completely removed from the joy of creativity.
If anyone needs to change in order to improve the work, it’s those pallid, talentless shitwipes, invariably from Slough, who impose their bovine, ham-fisted opinions on the better creations of others. Then they go home to their ugly wives and non-descript husbands and feel oh-so pleased with themselves for cutting off another flight of fancy at the knees.
Come friendly bombs and land in the puckered anuses of the clients of Slough.
Mother seems to have cornered the market on UK ads that make demonstrable sense.
that used to be everyone’s positioning.
They hate us because we can do what they can’t do. And because we couldn’t do what they do every day.
Ben – In through the nose and out through the mouth, in through the nose and out through the mouth.