An ad for curry’s/PC world that doesn’t make you want to kill everyone involved!
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http://www.youtube.com/watch?v=cVjTBHEnj04&feature=player_embedded
I’m always amazed when Star Wars characters turn up in ads, but on top of that, this is a great, unobtrusive way to show the range of electrical crapola that CPCW flogs, just in time for Christmas.
Well done Steve (creative) and Sam Brown (director).
The only thing missing would be C3PO, who is quite obviously gay, on all fours with a **** in his ****, being ******* by ***** and *****.
Saw this in the X-Factor break last night. Has X-Factor become our equivalent of the superbowl? Discuss.
Actually don’t. It has.
This campaign thought is just borrowed interest of a now extremely cliched enterprise. I am really bored of seeing Star Wars in modern day TV shows, advertisment and online virals. I mean it does make for a more intersting Dixon’s ad obviously, but in a way its so lazy. Its more impressive that they actually got Lucas to agree then the actual ad is.
Instinctively I want to twat anything to do with Star Wars.
HOWEVER –
That’s really good.
Loved that. Anon 1 you make a good point.
i’m ashamed to say i actually quite like it
equivalent of the superbowl?? Moron.
Superbowl has decent ads in its adbreak.
R2 is a riot. He should have his own comedy tour.
Anon 1. I notice you say
“This campaign thought is just borrowed interest of a now extremely cliched enterprise.”
Enterprise? It’s Star Wars not fucking Star Trek.
Live long and piss poor.
Dear ermmm, I’m not talking about the quality of the ads, I’m talking about it being THE programme in which to launch your big, shiny new ad.
So far this series we’ve had:
Virgin Atlantic
Yeo Valley (rapping farmers)
Ikea kitchens (featuring Man Like Me)
Currys
Will creatives ever get an “X-Factor brief” in the same way they get a “Superbowl brief”?
could have been a lot funnier
The only thing missing would be C3PO, who is quite obviously gay, on all fours with a TWIG in his NOSE, being TICKLED by FLEAS and SHEEP.
Do i win?
I don’t see how C3PO is ‘obviously’ gay at all, and I think that mini-rant spoiled a perfectly good blog post.
it does feel like a superbowl ad. if you like star wars you will probably like/love this ad. good use of the X Factor sized audience.
Katy. Shut up you dyke.
Mother brought back this great track for Ikea. I’m saying here and now this is the best ad of the year. This is why I love advertising. It’s wonderfully shot and lit and shows product. Brilliant. Mr T. asked recently does it have to be catchy to be advertising? Well I’d say not exclusively but as far as I’m concerned it certainly helps.
http://www.youtube.com/watch?v=r2TqOstyAcU&feature=related
Curious. Why was Palmers Green dropped for Bethnall Green?
I think the Ikea ad’s a bit blah.
There’s no idea. It’s just a vaguely dull pop video set in some kitchens.
Is it me or is there a Kubrick ‘Eyes Wide Shut’ reference going on? Surely that’s worth the entrance fee alone.
http://www.youtube.com/watch?v=s_LIai0MAbE
Nostalgia advertising, there’s a lot of it about. Why be creative yourself when you can piggyback on the feelings people have for a property from their childhood, all the hard work being done by someone else decades ago? Curry’s, adidas (also Star Wars), Specsavers, Tetley Tea, Sugar Puffs..
are you taking the piss?
this is up there with ET being used for BT.
Naughty Creative, and people wonder why there aren’t more women in advertising – shut the fuck up, you gimp.
Agreed, Ben, it’s idea is a little thin but for me it’s entertaining and therefore I will watch over and over and now when I think kitchens I think Ikea. That’ll do for me.
Sarah. Time of the month?
i fucking hate that ikea ad, those twats are in it need a slap to the mush. Its not well shot, it looks cheap and cheerful. “Cats” on the other hand was just great.
Star Wars/Currys, feels like they got permission to use the characters and then did fuck all else, lazy and an opportunity missed, give me those ingredients and id write you an award winner. Fact. M&C acc team deserve props.
I agree with John W, it entertains, it doesn’t tell me why I should buy a kitchen from IKEA granted.
–
I like Sean Lock’s joke about IKEA, when he visits he screams “IKEA” everytime he talks with a member of staff, then says “you write it big I say it big.”
Sarah, shush love, and make us a cuppa. There’s a good girl.
listen you cunts. just fuck off. that is, if you can manage to get your tiny dicks up using your poorly developed brains.
So far, so missed opportunity. I’d rather have written this one for a fraction of the cost (& hype). http://www.youtube.com/watch?v=7h_gni3eiB8
Can I get sugar in mine Sarah, love?
Mary…fetch us some biscuits, too.
Thanks girls.
*slaps both on arses as they walk past then leans back in chair, proclaiming “I love advertising”*
Nice one granny.
First time here and loving this blog, home sweet home. Crap I tell ya, all of them crap.
Ikea – if you watch the full length vid on youtube, you can click on certain items and see them in more detail.
http://www.youtube.com/watch?v=s_LIai0MAbE
Hey Granny, I like fluffy puppets too but I am not too sure about that guy in the black. He looks like a referee to me. Can I have your number?
here are your biscuits, love. i’m giving you a smile when i’m leaning over to you for a cheeky chat. you’re thinking: oh god, ace titts, is she wearing a bra?
i’m looking in your eyes. i want give it to you …
… that kick in your shrivelled balls. *gets a firm kicking*
oh look. you’re falling off your chair banging your head on your desk that’s next to the loo.
*rolls on the floor in pain*
C.U.M. undone.
That were ace Mary. Keep doing the night school and before you know it you’ll be using capital letters like a real writer. In the meantime, this shelf is filthy… *points to shelf full of awards that could really do with a dust*
YOU ARE ONE FUNNY CUNT, UNT. KEEP POINTING TO THAT SHELF FULL OF FILTH. I’LL JUST GIVE YOU A GOOD KICKING AGAIN, WHEN YOU ARE TRYING TO SELL YOUR USUAL CRAP TO ME NEXT TIME.
*evil laugh*
Hail Mary.
Here are some Star Wars tie in ads that are running now that I think are funnier…
http://www.youtube.com/watch?v=CqQevDvY2w4
http://www.youtube.com/watch?v=4DtsZkhRemM&feature=related
thanks for making me laugh, Mr Mann. i’m going to make myself a tea. do you want one as well? 😉