2003 HOF
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Here are the best UK ads from 2003:
Other very good ones include Tango ‘Postman‘ and ‘Factory‘, Tesco Cherokee ‘Starbursts‘, Sony ‘Thank You’ (can’t find it online), Johnnie Walker ‘Fish‘, VW ‘Bollocks’, London Film Festival ‘Director’ (couldn’t find it online), Honda ‘Sense‘ and Wrigley’s ‘Dogbreath‘.
Ben, you have Tango postman in others in 2002 and 2003. I only noticed because I love the ad. Firstly because they work but secondly because I think (may be wrong) these were the first ads done for Tango by CHI after the great work by HHCL.
2003 – the year that I fell in love with advertising, thanks mainly to the efforts of Wieden & Kennedy and Honda. Cog is my Holy Grail.
When our job stopped being about understanding people and started being about understanding media.
When a creative director was hired more because of his presentation skills than his creative skills.
When dialogue in TV was removed so that more countries could run the ad.
When creative directors stopped being able to judge an idea that wasn’t macced up with youtube reference.
When clients became groups rather than individuals.
When agency people forgot that they’d never interacted with an ad, and started making ads that normal people could interact with.
Your question was ‘where did it all go wrong?’ wasn’t it?
Amazing that cog is so old.
It was a real step change.
[…] This post was mentioned on Twitter by √ç√±igo Ba√±ales, jriope. jriope said: Lo mejor del 2003 en UK. Algunos spots son parte de nuestra historia. http://bit.ly/9y0pv3 #tercerodecreatividad […]
Nobby.
I’m with you except the penultimate sentence.
Can you explain that a bit more?
my thoughts exactly dave. it was getting nice and churchillian up that point.
i could hear stirring music. i was in!
Nobby, is the penultimate sentence a reference to dumbing down?
Sorry Dave and Vinny, I got all excited and mucked it up at the end. The point I was trying and failing to make wasn’t really about interacting. I was trying to make a point about the bullshit we hear everyday about brand conversations. I don’t buy that people want to talk about brands, or follow someone on twitter who’s using the brand, but every meeting we go to there’s at least one idea that is based entirely on this. It just shows a lack of any understanding in how real people work.
well said Nobby.
no need to apologize nobby. great stuff.
but the thing to remember is that advertising agencies are, on average, two years behind the real digital reality anyway. two years ago it was all microsites and myspace. which was by then already two years out of date…etc.