But we do have Cycle Safety ‘Awareness Test‘, Some Government Body’s ‘Binge Drinking Boy‘, Cadbury’s ‘Eyebrows‘, HSBC ‘Lumberjack‘, Levi’s ‘Secrets and Lies‘, VW ‘Everyday‘, Shelter ‘House of Cards‘ and Toshiba ‘Time Sculpture‘.
I think this is the beginning of the current malaise. By the law of averages there ought to be a few classics and ten good ads a year. If there aren’t, there might be something more fundamental that’s not quite right.
Pop back on Monday to see how 2009 fared (spoiler: it was also pretty shit).