I really like this, and not just because the boy in the cap at the start is my son, the babe in arms is my daughter and their ‘mum’ is their mum.
yeah love the ad too.. but are they your son, daughter and wifey?
beautiful people 🙂
What a load of wank, what the fuck has the cinema got to do with anything, except that it’s likely to only be played in them.
I like it too
Why are the blokes in ads always portrayed as useless fucks. What bloke would just sit there while his daughter choked to death? Why couldn’t he be trying to help instead of just being a hopeless wanker? Why would that have made the story worse? Why not make the mother useless and the father the concerned one? Fucking Mumsnet that’s why.
To take things very literally, I’m not a trained St. John’s Ambulance person but the first thing I’d have done would be whack her on the back. And I’m a bloke.
Those are ALL of our children, Ben.
Which makes YOU, er and ME, the sort of men who’d sit and watch their children die in a sort of mildly irritated way.
I liked it, but I agree with Fed Up – men are always being showed as useless and uninterested tits. Maybe he had Asperger’s
FUWI – you did make me laugh there. It’s a fair point too.
Despite all that, I really liked the ad actually.
British Airways ad from the 80’s anyone?
The worst bit for me was when the audience applaud her on the way back to her seat. Cheese. Then I noticed her jiggly boobies – clapping along before I knew it (with my spare hand, obv…).
I wondered where it was going, to start with – really nicely done.
It reminds me of a Transport for London ad from a few years ago. It had an actor planted in the audience, who received a phone call to say her boyfriend had been killed in a motorbike accident.
Hey, thanks Ritika.
Yes…the crapulisation of men in advertising is depressing.
Particularly as men are so much better than women. I mean, they can’t even piss standing up.
Please could you tell me who directed it?
As a cynical bastard that hates ads, I thought this was rather brilliant. Maybe because I have a young 2 year old girl, I don’t know, but I found this really powerful and made me think about what the FUCK i’d do in that position. It’s a reminder that advertising can be really powerful and dare I say it..USEFUL, when done right.
Jeff Labbe @ Sonny.
The team were Alex Grieve and Adrian Rossi @ BBH (although they have since left to go to Glue).
Which lazy fuckwit creative thought there was ever anything remotely original about this?
MikeH: Nothing is original. But that doesn’t matter if its done in a more up to date, better way. I think its great and agree, with anon 10.39, really powerful.
Lots of really good people seem to have left BBH recently and the creative department has been broken up, with people sitting in project ghettos around the building. Wonder if there’s a connection?
We did, wankpad.
have you all gone mad. yet another 1 off ad made for awards.. is this really going to be shown in other cinemas that aren’t filled by agency staff? and are people going to see it that aren’t in the industry. look, i like the idea, but just seems like a total waste of time. and surely it only has impact if you are there, not watching it like i just did.
so stop patting people on the back that do this sort of shit in England if you’re gonna sit there and slag off cannes scam winners.
For the avoidance of doubt, that Alex and Adrian comment is not from the real A&A.
I disagree with ermm’s comments. Even if this ad is only done a few times in a cinema, and gets 1 person to save a life then its done a great job. And besides, I’ve just watched it on YouTube as have hundreds of others already and found it very effective without being there. It works very well as an online film as well as a stunt, therefore not a “total waste of time” given the subject matter.
girls can piss standing up.
‘saved one life’
you absolute cunt.
patting someone on the back, fuck off tell me something new.
Yeah, but what a fucking mess.
Actually, I think most blokes make a bit of a mess when they piss standing up, especially in those vile metal troughs in the pub.
I pretty much always piss sitting down. You don’t have to think about what you’re doing and there’s no splashback. Bingo.
As if anyone would clap
the agency staff would.
crap crap crap wankpads
Don’t know whether to laugh or cry with this one. St John’s ambulance service is vital. knowing how to help those in life-threatening situations is critical. If this one works, bravo. If not, then WTF was that ad all about?
Like it. Mind you, she her took her fucking time standing up and offering her services…
I must admit, that scared the crap out of me.
I’ve texted for my pack. FACT
It would be more worthwhile teaching the youth of today to – ‘chew before you swallow.
If that’s not a scam ad I don’t know what is
All very well made/acted may I add
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