No need for a title
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For anyone interested, here’s the ad (V/O is Richard Dreyfuss):
(Thanks, T, for the email.)
14 Responses to No need for a title
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Wow, that’s intense stuff – it really puts things in perspective.
Hope that kid is still ok. I wonder what he’s doing now?
Whoever made The Time Traveller’s Wife made me feel destitute. I await restitution from an ad.
that’s how it should be.
Powerful stuff. I can’t think what the ad is? Do you know it / know where we can see it?
Nice copy.
I’m guessing he sent this just before he asked his CD for a raise.
An you know what. The boy in the letter grew up, moved to Afghanistan, joined the Taliban and flew planes into the World Trade Center.
Snivelling little retard.
A friend of mine who has a small penis was going to kill himself, but luckily saw a Tesco’s ad on telly and the endline really resonated with him. Now he’s alright.
And another friend of mine who was adopted from china always felt guilty that his new parents had to spend a lot of money on flights etc to adopt him. He felt like killing himself until he saw that ad with Cheryl cole Saying ‘Your worth it’ Now he’s alright.
Very inspiring, think different. Thanks!
SO, the guy in the letter said he saw the ad “last night” and the recipient writes he recieved the mail “this morning”. Which means the guy in the letter must have sent the mail not that long after seeing the ad. How the fuck (being Joe Bloggs) did he not only find out which agency made the ad, but the email of the creative director, in that short period of time (it being 1997 and all). I find that hard to do NOW and I’m IN advertising AND have the internet in full force!!
I smell a rat.
[…] This post was mentioned on Twitter by Lara Mulady, Heidi Tang. Heidi Tang said: advertising "WAS" good… then? http://www.ben-kay.com/2010/11/no-need-for-a-title/ […]
signed Steve Jobs?
It does smell a little ratty, especially taking into consideration how well written the letter is. However, I was using the internet in 1997. Loads of my friends were too. If it meant that much to the guy who wrote it, then he probably would have gone to great lengths to get the address.
Or, it could have been the creative team writing to the client or ECD, on the sly. Who knows…..
maybe back then Apple were just picking up the phone when people called to ask them questions? Like “who made your ad?”. I’m guessing they are too busy for that today 🙂