A Humankind Communications Company?
Jesus fucking Christ, Charlie Brown…(Thanks, Ad Contrarian.)
‘It’s a look at marketing that serves true human needs.’
‘Creativity is most powerful when it creates humankind acts, not just advertising…They activate and amplify the human purpose’
But
‘Creativity is not an option anymore.’
‘A human brand purpose is what rallies people and creates brand populism.’
‘People are living their lives at the speed of real time.’
‘The incredibly vast digital landscape we now operate in opens up infinite canvases for brands to create value in people’s lives.’
‘To engage people, brands will need to balance complete clarity and consistency of meaning with breathtaking spontaneity of behaviour.’
Has this much wank ever been committed to a film outside of Handjob Boogaloo 6?
UPDATE: More utter, utter, utter, utter wank (check the explanation of why it’s called Humankind and weep).
And Humankind? That sounds really fucking familiar:
Hilarious the way he says “we think nothing is more important than creativity”. He leaves a pause so reads it as ‘nothing’ is more important than ‘creativity’.
Is this a parody?
Ad land David Brent.
ad people in front of cameras? nein danke!
Someone please tell these people to stop.
Ideally all our clients.
‘People are living their lives at the speed of real time.‚Äô That’ll be because of the Internet, then. 15 years ago I lived life at a mere .75 of real time.
Seriously though, shouldn’t Leo Burnett’s know better than this?
Advertising, sentencing, society in general. No wonder the Mayan Apocalypse is due next year. Humanity needs to be culled, possibly even exterminated. It can’t come soon enough IMO. Roll on 21/12/12.
I hope they do a making of version, with people in the background sobbing as their souls are collected by the devil.
—
If you play it backwards you can actually hear the words “help me, help me, the devil hath my soul.”
I’d like to see Harry Hill have a go at removing his vocal chords on the 4th plinth in Trafalgar Square.
I smell a Turner Prize…
I’m on the chair. I’m standing up. I’m back on the chair.
Is this for real? What a load of toss.
Incidentally, the presenter on that video you linked seems to have serious trouble stringing two words together.
Yes, I wasn’t sure if he was pissed, high or retarded.
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Sounds and looks like John Culshaw impersonating Blair, only funnier.
is there anyway we can mount a campaign to discredit this man and have him pilloried and parodied to the point that no-one will work with him?
i mean seriously. he’s trying to fuck all of us. how about we fuck him first?
Mark Tutsell gave me a placement once. Never gave me a job. Was insufficiently humankind. That was ages ago and I still am.
Utter spirit crushing shit. Jesus wept.
MarketING. The word is marketING. It’s not difficult to say. Whenever this man says marketin’ I want to stamp on his instep.
This and The Pink Pony Party all on the same blog nearly on the same day. Ace. (I blinked and Mark was suddenly out of the chair. Then I blinked again and he was in it. In Black & White. Now I am commenting on a blog fully engaged in the vast digital landscape. Have I been hypnotized? Am I living my life in real time, balancing complete clarity of meaning with breathtaking spontaneity of behavior? Christ I need to shit.)
If you ever met him you’d soon realise that this is a man who lives his life from a script prepared by his pr people. These days he has no conversation. He just qoutes statistics about how well he’s doing and spews soundbites about the future of our industry without really knowing what he’s talking about
Pity. Cos he used to be fairly normal before he went to Chicago
It’s great to see equal opportunities in the work place – that Conn Jackson guy really is very special indeed.
Not only have I listened for 5 minutes and not taken in a word he’s said but the production is a fucking car crash. The editing looks like its been done by someone with ADHD. Changing the shot every 5 seconds for no reason and randomly interspersing it with black and white doesn’t hide the vacuous shite that this guy is talking
a former colleague just put that rather nicely. I also knew him before/after going to Chicago and I couldn’t agree more. At some awards judging I asked how he was doing over a coffee. He listed out all the awards Leo Burnett Worldwide had won since his tenure and in which market. I then awkwardly had to say, “no, I meant, how are YOU (how do you do italics on this fucking thing) doing?”. In the old days I would’ve gone for a pint, but this time I passed as I was worried that a conversation about LB’s media-neutral triumphs in the Pacific Rim may have resulted in sawing to death the co-creator of ‘Humankind’ TM with a roughly-torn beer mat.
The funniest thing about these kinds of films/presentations/interviews using bullshit buzzwords, is that there are people out there lapping it up. They reckon they understand what he’s talking about and hang on his every word.
Shit. Maybe they do know what he’s talking about. Maybe we are being left behind, and Humankind is the way forward. The marketing equivalent of Facebook or something.
My father is the CEO of Leo Burnet worldwide.
But we tell everyone he is a rent boy to save the embarrassment.
He’s on a neverending award show, talking head gravy train. Which may seem like fun for a few months but as this proves, it’s turned him into a bit of a cockhead.
Have you seen the Dave Trott post today on the power of ridicule?
From reading his article and watching this, and I don’t want to go out on a limb, but all I’m saying is that in 200 years this guy could well be thought of as Isaac Newton or Gottfried Leibniz or Richard Littlejohn, I dunno I got confused reading the article halfway down…
I think this guy will be thought of as the Robert Mugabe of his day.
The other Robert Mugabe.
I think it’s admirable to see Phil Taylor trying something new away from the okey. If they’d spent half as much time on making the text graphics look passable as they obviously did on deciding at what point he should be standing behind, walking past, sitting on or caressing that sodding chair, then it would still be awful.
Since you mention it…when do I get my copy of Handjob Boogaloo 6 back?
I’ve got 7 if you’re interested….
Brilliant. Bike it over and I’ll send back Nazi Tit Wank 14.
Nah – that one’s nothing to do with me. Isn’t it one of Mr Denton’s?
Amazingly, I think that Mark is even boring himself here.
To think the man is bleating on about engaging creativity and then produces this…..give me strength.
This is about as toe-curling as it gets. I would have more respect if he’d bothered to think about what he was going to stay, rather than read from an autocue (complete with lots of pregnant pauses and earnest looks to create the impression of sincerity).
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