Is here (thanks, ermm).
Never mind what I think.
What I think doesn’t matter.
What do YOU think?
OK, just one: Two shortlistings? Jesus fucking wept:
UPDATE: hadn’t seen this, but quite like it:
Eminem again? I’m sure he’s hiding behind a cow somewhere.
some pretty good stuff in there.
seems like they have been a bit harsh in some categories or maybe there was just a pile shit they couldn’t give anything to
Not much to be proud of on that list. Just reminds me of how much shit is on TV these day (and this is suppose to be the best…)
i’m not going to the night even if i get a guaranteed gold, if i have to sit there for 2 mins and listen to that yeo valley pile of manure.
that ikea shit is dull.
you would though, wouldn’t you
Where can I get the album? It’s not on iTunes.
who was on the jury?? anyone know?
this blog is great,
Others are rubbish, just hanging on to the past. Just like my career…
annnnnnnnd I loved like Scamp blog (well actually he bowed out when it was still good)
Ben but your blog is grate… and i love reading it.
Sorry I am a stupid prick.
When Yeo Valley comes on telly my mates say ‘the people who made that ad are the kings of your world.’
Then I cry because they are right.
Hadn’t seen the Nike ad?! Where have you been? It’s been around for about a year.
Granted, Yeo Valley is not great, but like it or not, the rest of the work on there does represent the best of British advertising over the last 12 months.
But they’re framers rapping. LOL. Just like them babies dancing on the rollerskatz and that drumming gorila. LOL.
Way too many categories. Incidentally, what category would sausages come under?
How come that John Lewis rip-off is in there?
Especially when there has so much discussion about it within the industry.
George, shit happens.
Johnny Foreigner, just so you know, the subject of John Lewis’s originality was brought up explicitly at the judging and absolutely no one had a problem with it. I think it’s generally accepted that a fairly meaty coincidence has taken place.
I’d say less “fairly” meaty than “a bunch of unscrupulous cunts take a career break from advertising to become livestock farmers, where their meat-fed animals are given meat-supplements to increase their meat content before being dispatched with a blow to the head from a bat made out of a cow’s leg after which they’re shipped off to be sold in the meats-r-us megastore’s meat aisle’s “meat the difference” section” meaty.
I’ve got a few meaty coincidences of my own lined up for this year:
One where everything a bloke touches turns to Minstrels.
An ad for Brut with Robbie Savage in the shower, he ends up on a horse.
Oh, and ‘Carling refreshes the parts other beers cannot reach’.
Looking forward to picking up a few BTAA awards next year. Yippee!
Good to know it was brought up.
But that’s a 72ounce rump steak of a coincidence.
CD: nice book, but this idea has been done before for VW!
PLACEMENT: That’s just a coincidence. we’ve never seen it before.
CD: Oh, okay. Sorry, my mistake. Keep it in. Brilliant idea. Well done you! And don’t worry that it’s one of the most famous ads ever done by DDB – many other agencies will take the coincidence into consideration when you show your book to them, too.
Geoffrey, are you saying that the scenario you related equates to the John Lewis situation?
Because, obviously, there are a lot of differences that kind of bum your point up the Gary.
when you do song searches for your commercials and you find one you like, they tell you what ads the song you wish to use has been used in before. if it was a coincidence, this was the point when you would have said ‘we better find a different song or people are going to think we’re a bunch of theiving tramps’
so i’d say they are a bunch of theiving tramps!!!
In your scenario (no idea if that’s what happened) what was stolen?
i was drawing a parallel.
perhaps i’m not a very good drawer.
why is that not EXACTLY THE SAME scenario.
Well, the other ad in the JL case wasn’t famous in any way (in this country at least), unlike your famous DDB VW ad example.
An ad was made and a perfect track had been chosen and found, so there was a lot more riding on this than an ad in someone’s student book.
If the ad had been made and the music chosen THEN someone pointed out that an Italian ad that no one in this country had seen had done the same thing, then there’s also a client and agency top management to make the decision too. What if they insist? There’s no one doing that to a student book.
If one team said ‘I’ve seen an ad like this one in some Italian team’s student book. It’s nowhere near as good, but it broadly the same’, I think the student team would probably shrug, not give a fuck and keep the campaign in. And why not? They didn’t nick it. It represents their creativity, and there’s nothing much riding on them showing it around a bit more to see if anyone else notices.
See? Lots of differences.
George, I hadn’t seen it either.
And it seems so far off brand I think I like it but I also think it might be a bit shit.
Honestlty, is that Nike ad any good?
And, does anyone else still pronounce Nike like ‘bike’ or ‘psych’ or ‘dyke’? The way it should be pronounced.
Has anyone seen this little gem?
A car that will read you your facebook news feed. What has the world come to?
Ben priest is on the judging though, so of course it’s going to be original
still. mr robertson has a point.
many a mistaken re-make has been abused by your good self on this blog.
if you have a star by which you’re guided, you should stick to it ben.
back to the shortlist.
all in all, this should give everyone encouragement. i know the teams at my place are thinking they could beat this work and get in next year.
seize the opportunity. what’s judged is judged. bring on next year.
G-L, I don’t deny that Mr. R has a point. I’m just saying that his analogy breaks down somewhat and is certainly not, as he suggests, EXACTLY the same (his caps).
I have indeed abused mistaken remakes on this blog, including the very ad of which we now speak:
So I think I’ve already covered this.
My comments in this post relate to the other comments, not the ad: I explained why the ‘unoriginality’ was not an issue in the judging, then I explained why I feel Mr. R’s analogy was not exactly watertight. I can’t see where I gave my opinion of JL’s originality.
For the record, I don’t think any deliberate copying/not giving a toss was was done by the creatives (I can’t speak for agency management or clients) and I stand by my comment on the earlier post of not being sure how much it matters.
yeah, but you’re using his bad metaphor to skip over the point.
the similarities are there.
i remember lots of negatives placed at the feet of much less obvious and much less considered similarities amongst ads.
but it’s ok. guess you can’t shit on every agency or CD. you still need to work.
TBH, I didn’t even want to get back into this well-trodden issue. That’s why I avoided the point.
But you’re right about not shitting on everyone. I think the JL ad is lovely. Please employ me, Adam and Eve (smiley face etc.)
There’s a Halifax brief out there with your name on it Ben…
‚Äòunoriginality‚Äô was not an issue in the judging…
…BECAUSE THE AGENCY’S ECD WAS ON THE JUDGING PANEL.
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