Flicking through Campaign I find that someone called Jonathan Mildenhall has been asked to explain his job at Coca-Cola:
‘Our unique role is to integrate the strategic mandates of our brand growth agendas with that of the creative resources and ideas of creative industries such as advertising.’
He goes on to say, somewhat amusingly, ‘Don’t get me wrong, it isn’t always an easy balance to strike.’
Thank god he cleared that up.
Do people just go to America and get lessons in spewing diarrhea from their mouths?
And where is this man when you need him?