I really like the idea, and in the main it’s very nicely executed.
I’m just not overly fond of the music running all the way through then rising at the end.
You’re right about the music. But one question though: why would he want to buy his own record?Didn’t he keep it? It’s a bit like googling yourself just to see how many hits you get.
Um, snakehips… You have seen the original, haven’t you?
And no, there’ll be no Superbowl ads round-up here. Plenty of other sites have done that. If anyone likes any in particular, stick them up with a comment.
There is no idea in this shit – the idea was in the JR Hartley ad. Copying an old ad isn’t an ‘idea’. No wonder the business has gone down the tubes if someone actually working in it can say he ‘likes’ this lazy rubbish.
Fast forward to 2045
Yes hello, do you have Instinct by Ben Kay?
Oh you do!
My name? Yes, of course. It’s Ben Kay.
I’ll be delighted if anyone is stocking Instinct in 2045. Unless you mean quarter to nine this evening.
That website is also good. Nicely badly designed.
This ad is utter shite compared to the original. If you are dumb enough to spend your days walking from store to store trying to find something instead of going on the internet you deserve to look like he did. An utter prat. How uncool for a DJ. No wonder people haven’t heard of him. The music is annoying at best and the ending makes him look like an old broken man.
Brilliant, just as we finish of some yell.com ad’s for our book this comes out!
The old ad makes more sense after seeing it. An old bloke at the end of his life wants to see if his legacy will be around after he is gone. Have to agree with MikeH.
Utter crap. As if the average punter who is going to use an app is even going to remember the J R Hartley ad.
So copying an old ad is OK as long as no-one’s old enough to remember it? Lazy, lazy shite. Am beginning to think it’s the creatives who’ve gone down the pan not the rest of the industry.
This feels like a client’s idea. God, I hope so anyway.
pretty simple isn’t it?
what you used to get in a book, you now get online.
update the old ad to dramatise that.
what’s the beef?
i think a lot of you should take a picture of your arse and your elbow. then compare them side by side. it might help you.
That is so clever.
Do you have any economist posters in your book by any chance?
Perhaps I’m being na√Øve, but I’m quite shocked by this. Then again I suppose where the reboot, remake and the reissue seem to be universally accepted by both the general public and the creative industries (I mean, no matter what it’s merits, did True Grit really need to be remade?) then it was only a matter of time. Coming soon: Smash Venusians. ANd I can’t wait for them to reboot the Harry Potter franchise. Maybe it’s set in a magical kennels where our hero is a bulldog puppy with a scar above his eye?
No matter how big google gets, it will never beat the yellow pages. Period!
Would have been so much better if at the end he went “My name? Oh yeah its Terry Twatface”.
I thought the ‘joke’ was going to be that he wasn’t said DJ.
You really felt for JR Heartly. An old man on his last legs looking for a book that no one had read.
It was moving. Full of melancholy.
With DJ Davy, you just think, “you massive on the dole dick head. Get a fucking proper job and support your daughter like a man.
I do believe that’s by Ed Morris at Rapier
Chris Palmer did this ad. Must have really needed the money for Christmas. I don’t believe that this ad even looked good on paper when he signed up to do it.
This ad smells of desperation.
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