Anon writes:
What a shit industry that pats itself on the back for middle of the road yawnfests like this. Imagine the car industry behaving like this. We’d all still be driving Hillman Imps. Its pathetic.
If its a shit year then they should just say no platinum until you cunts sort yourselves out. Or give it to Pixar or give it to Jonathan fucking Ive again. Or even that ridiculous on the ceiling ad. Just not the boring cider thing.
Do more modern minded youngy plucky creatives not go to juries anymore? Are the juries all old conservative dandruffed shouldered idiots?
I dont really give a fuck about awards, but America will see that this is what we think is our best ad. Its like the Brits vs the MTV awards. While they’re giving gongs to Beyonce and Lady Gaga we get all excited about N-Dubz.
Here’s the ad he’s talking about:
http://www.youtube.com/watch?v=qaTt291NCYw
I have to say I agree. It’s perfectly nice, but if it makes you jealous you’re probably a bit daft or something.
I assume nobody entered the real best ad of the year (Nike Write The Future), while I hear tell that the other contender (which I’m not going to mention here for fear of starting up that tedious conversation again) was thrown out for being a rip-off (was it a rip-off? Of course it fucking wasn’t. You’d have to be more educationally subnormal that someone who is jealous of Magner’s to think that anyone would nick the content of an ad in these YouTube days AND nick the distinctive track as well).
And if you’re really bored, commendations.
Unfortunately, Ben, it’s worse than just a rip off.
The agency and the director got stitched up.
The freelance creative who wrote the John Lewis ad also wrote the Italian ad it’s been lifted from.
He ripped himself off.
But no-one realised until the ad was on air.
It all kinda makes you want to leave the country.
it was hardly thrown out by being given a silver?
the year may not have been vintage, but out of what was entered, i think they got the golds right.
It was thrown out of Gold judging (apparently).
Jay, that’s the first I’ve heard of that.
In fact, Jay, that is 100% bollocks.
Dear anon,
The reason this particular list of winners isn’t what it should be, is not necessarily down to the state of the UK industry. I’m not saying we are churning out great work, but sadly the commercials entered into the Creative Circle do not mirror those entered into D&AD, BTAA or Cannes. It’s just not a priority awards show any more. The times I’ve been, I’ve loved it, and it has had a decent collection of work, but Ben hit the nail on the head by saying that the real ad of the year was not entered. There are clearly quite a few top pieces missing.
So please don’t take this list as a true reflection of the UK advertising industry as a whole. The Creative Circle, like many of the commercials it awarded, is distinctly, middle of the road.
Another anon
Is it that bad to redo an ad you made yourself in another country?
If it answers the brief. You’re freelance. It’s your own work after all.
Probably.
We get asked to write straight rip offs of other peoples ads. I need a better job.
Now I think I know why those ‘new’ John Smith’s ads were shite compared to t’others.
it’s not wrong to redo an ad you made yourself. But that didn’t happen here as anyone in the know, knows.
So rescue the poor guys. What did happen?
How on earth can that god awful Cube head Drench pile of rubbish win a Silver???????????
Write the Future got a Gold for Best… ermmm… sound design. Not to belittle the efforts of Raja Sehgal, but you thought they might have entered it into other categories too. Oh… and a Bronze for special effects.
Write the Future should have won Platinum. Magners just doesn’t sit alongside previous winners. It’s good but not Platinum.
the magners ad was best of show? mother of jesus christ!
Look! Proof! We’ve embarrassed ourselves in front of an American.
The shame…
write the future was only entered in sound (by grand central). It’s well known that tony d won’t enter anything for creative circle because they went aggressively after d&ad when he was the president of said, august institution.
whether it was deliberate or not, the identical nature of john lewis to that italian ad will always count against it in front of a decent, hard jury.
Vinny is a Galwayman, and that ad is shite.
Ben, if that’s 100% bollocks then firstly, my bad.
Secondly, you must know the real story.
What’s the deal?