I was reading Dave Trott’s blog today.
It’s an excellent post on one of the ways in which awards have become devalued, making them more about congratulation than stimulation.
And it seems obvious to me that the whole shooting match is fucked.
They don’t help creatives, they’ve done nothing to improve the recent standard of the work and they have a fraction of the respect they used to have.
But they keep going, high on the oxygen of cash and pointless circle-jerkification that means nothing and adds nothing to the industry as a whole.
So I think we need to take action.
This blog is intended to test the general opinion of what a boycott might achieve, and indeed what you would like it to achieve.
Please leave your thoughts in the comments section and we’ll work out what to do from there.
Thanks in advance.