In the old days, advertising really managed to get to grip with the issue of sexual abuse.

I especially like the disembodied ghost-head thing who says, ‘ If somebody tries to touch you in ways that don’t feel good or seem right, SAY NO.’ Yes, only let people touch you in ways that feel good. Wise words.

And the kid who advises: ‘Your body belongs to you and you have a right to decide how and when anyone touches you.’ He looks a bit dead behind the eyes, like he knows what he’s talking about.

‘And don’t forget, if the first person you tell doesn’t believe you, keep telling until you find someone who does.’ Judge: ‘and why did you end up telling the cashier at 7-11?’ ‘Well, a drawing of an eyeless ginger girl told me to’.

I wonder if anyone sent away for the special comic book on sexual abuse.

Anyone other than thousands of paedophiles, anyway.