Social media dissected*
Social media experiences are usually like this (thanks, G).
The bit they forgot to include was the ubiquitous, ‘We’ll get people to upload their own clips/stories/ideas’.
Have any of you ever done that? Do you know anyone who has?
I just play a bit of Scrabble and hate anyone who advertises over my games.
And have you ever looked at, let alone clicked on, any ad that appears over the bottom of a YouTube clip?
Or do you click off every single one of them straight away while cursing the people behind them?
*Yes, I am aware there are some decent social media/online campaigns, but I’m talking about the other 99.9%.
UPDATE: QR codes skewered (thanks, Anonymouse):
http://www.youtube.com/watch?v=x9NEhxuJ6MQ
By the way, thought those things had been and gone, but I saw a few in the last issue of GQ. Of course, I didn’t scan them or whatever you’re supposed to do. I have no idea if they’re going to be a waste of time or not. And I don’t really know how to scan them. Basically, I’m like that guy in the above clip (the one with the phone, not the presenter). What I’m saying in a really long-winded way is: fuck QR codes in the ear.
Last week sharing a similar frustration I made this venn diagram explaining who clicks on banner ads: http://annarosekerr.com/blog/wp-content/uploads/2011/05/banners2.jpg
Very good.
‚ÄòWe‚Äôll get people to upload..’ is the first part of your average Answer A Social Media campaign. Part 2 is ‘..and then everyone will vote for their favourite.’
Gah I can’t watch that clip – I’ve sat in too many meetings like that. Social Media is the String Theory of advertising : http://en.wikipedia.org/wiki/String_theory
Even the logo on that page looks like a user journey
Sorry, Bentos. I also forgot ‘and the most popular clips will be used as branded content, helping this user-generated campaign to live on in the hearts and minds of the motherfucking public (who we think are utterly retarded)’.
Anna’s venn diagram neatly echoes an experience I had once when two guys from google came to my last agency to talk ‘creative opportunities in banner advertising.’ Forced to attend the whole agency sat there until one guy stood up and asked the exec for the opportunity to ask a question to the room. ‘has anyone here ever deliberately clicked on a banner ad?’ 400 people. Not on hand raised. Then one shy little arm went up, with the explanation: ‘but I’m a digital designer, I built it and was just checking the link worked.’ And then we all walked out.
(Anna’s diagram was also, in fairness, much more succinct too).
And better spelling too. Sorry, fat thumbs and small keyboard.
Oh yeah and what do you suggest in its place – a print ad!?
get with the program Ben!
I loved last series of comedy vehicle. Comedy as art.
This new series has started off shit. Which shows it is easier to take the piss than it is to create.
He’s also well late on this a subject of satire. This guy does it better and more trenchantly, IMO.
http://www.youtube.com/watch?v=x9NEhxuJ6MQ
re: clickable online advertising, this is a little old and may be a little fake, but is also quiet good:
http://awardshome.com/cannes2009/pringles/can-hands.html