Kaiser Chiefs campaign
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The good people of Wiedens (originating with Oli Beale) have just come up with a truly innovative advertising/sales/marketing/product design campaign for the new Kaiser Chiefs album.
Basically, you design your own version of the album online then you can make £1 a copy selling it to other people.
Visit the site and make an album/some cash.
That’s what people really mean when they talk about using creativity to solve a client’s problem.
(To be fair, I should probably point out that all the above information and more can be found on Wiedens blog.)
Like it a lot. Nice one
personally preferred the oasis album launch, where they got buskers to learn and play the new tunes out on the streets…but i can see how this will be better for the public. the oasis thing was probably just made for ad cunts like us.
It’s sold 69 copies apparently. But then The Kaiser Chiefs are really terrible.
It will polarise awards juries and cause arguments. Yes, ladies and gentlemen, I predict a riot.
I like it a lot! Very nice idea. How about for the next album we let the people write the lyrics for the songs? They‚Äôll pay ¬£40 for it and we let them have like ¬£0,11 for each copy they sell to their friends. We‚Äôll do it through Facebook and you can “like” your friend‚Äôs album he wrote the lyrics for. For every 1000 likes we throw in a bottle of Heineken signed by the band!
It’s a truly brilliant thought from a creative point of view. Really top class.
But the more I thought about it, the more I realised it did the album no favours. It’s like a mixtape.
Seems very fleeting and Simon Cowell-ish to me. But no less exceptional an idea for that.
They’re also doing something with the Alzheimers Society.
(I think that’s how you spell it, can’t really remember)
So they’re not such bad chaps.
I admire the attempt, but if this was a band I liked than I’d want to have all 20 tracks. So what? I’d have to buy the album twice, or more likely, pirate one half and while I’m at it I’d probably get 2 halves.
The whole conceit of selling your version of the album is utter bobbins.
It costs £7.50 to buy a mates one or £7.50 to make your own, with the *chance* you get the chance of selling it, so I doubt they will sell that many this way.
However, as an experiment in marketing a new album it is really interesting. It must have cost them a fortune to build all of this tech and pay W+K’s fees though…
good idea.
won’t sell any extra albums.
but very clever. like a pleb version of the radiohead thing.
Will no doubt win some two-bob awards, sell a couple of albums and give the agency something to show proper clients to show they ‘get digital’.