The good people of Wiedens (originating with Oli Beale) have just come up with a truly innovative advertising/sales/marketing/product design campaign for the new Kaiser Chiefs album.
Basically, you design your own version of the album online then you can make £1 a copy selling it to other people.
Visit the site and make an album/some cash.
That’s what people really mean when they talk about using creativity to solve a client’s problem.
(To be fair, I should probably point out that all the above information and more can be found on Wiedens blog.)