The skittles Brand book is awesome
Posted in Uncategorized
I mean awesome in the slightly post-modern way that Brits use it, rather than the way Jack Black uses it as some kind of desperate indication of a wacky personality, but with no hint of irony.
(Thanks, M.)
Very, very good in a way that makes me question my life choices.
Very nice.
Interestingly, Skittles use awesome in the Jack Black way.
Does that now make it shit?
awesome indeed.
if it wont win loads of awards i dont know what the hell is going on.
is it awesome?
Ben
What category will it win next year?
do we need to invent a category for it to win something?
best internal comms award?
Ben, do you think the brand manager at Skittles is a total fucking loon?
I hope so.
If by awesome you mean “is a total rip off of the Monty Python Papperbok which came out at least 30 years ago and just goes to show backward our godforsaken industry is” then yeah.
I concur.
Brilliant. I tried to give their brand guidelines a D&AD for writing a couple of years ago, but couldn’t win over enough of the other jurors. I must try to be more awesome.