Spot the difference:

The new Carling ad:

Fifteen-year-old Peugeot ad:

The answer is, as far as the idea is concerned, there is no difference.

In fact, the two ads are similar in many ways:

Black and white with a dash of colour.

Early shot of going into the eyeball.

Heavily stylised.

Black female singer to give the ad a bit of ‘soul’.

Central ‘characters’ who are complete prickweasels.

And end results that are truly, utterly, eye-bleedingly awful.

Plus ca change c’est la meme chose.