The new Carling ad:
Fifteen-year-old Peugeot ad:
The answer is, as far as the idea is concerned, there is no difference.
In fact, the two ads are similar in many ways:
Black and white with a dash of colour.
Early shot of going into the eyeball.
Black female singer to give the ad a bit of ‘soul’.
Central ‘characters’ who are complete prickweasels.
And end results that are truly, utterly, eye-bleedingly awful.
Plus ca change c’est la meme chose.