The New Sainsbury’s ad
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On the face of it this is quite straightforward and run of the mill, but I can tell you from experience, if you are the dad of a little boy this hits you right in the bullseye of your heart and squeezes until you run to the nearest Sainsbury’s to buy a mini barbecue and some sausages*.
The culprits are the lovely Si and Di from AMV and Academy’s Tony Barry, who might well be lovely but I’ve never met him.
http://www.youtube.com/watch?v=Twk9Y19oXvw
*Obviously I wouldn’t really buy my sausages at Sainsburys. I like the bog standard ones from M&S.
He could have taken his kid to a decent fucking beach though.
Where’s that? Why would you go there?
Sweet.
Unlike that John Lewis ad that’s running at the moment.
It’s Britain. 362 days of the year, beaches are shit.
The other three days they are quite shit.
Love it.
And what’s wrong with a day trip to Brighton?
goody gumdrops.
On paper, this must’ve looked pretty lame, but the execution of it is great. I too, am the target audience, and it got me right there, just under my left moob.
Have you tried Waitrose Chipolatas Ben? I know it’s not a classic sausage due to its restricted size, but taste-wise it boxes well above its weight. I’ll see you down at Brighton Beach with your portable BBQ and we’ll have a sausage-off.
Oh grow up everyone…
this is really good. and im not even a dad of a little boy. i like this very, very much. for a lot of reasons im not going to write down now. arent they obvious anyway.
the beach is perfect. especially if you dont like sandy sausage.
I have not tried Waitrose chipolatas, but I suspect they have the same excellent composition of 93% pork and none of that herb’n’apple nonsense.
Oddly enough I have had a mini barbecue on Brighton Beach before. The year was 1995 and I was just coming up to the end of my university career. On the stereo? The Chemical Brothers, whom I always used to confuse with The Dust Brothers. I don’t remember much else, but I do recall that when we were getting the bus back to campus there was a man with very short shorts sitting on a fence with one of his bollocks hanging out.
Happy days.
Sainsbury’s “Taste the Difference” Pork and caramelised red onion. ‘Nuff said.
Sausage nazi
I’ve seen that man with the bollock too. He must’ve taken that netting stuff out of his sports shorts. Maybe it’s a Brighton thing.
I put my chipoltas on the barbie and it certainly enhanced the experience, as well as adding the stripes that make the sausage a feast for the eyes. It is surely the best way to cook them, as Mr Barry has captured in his advertisement.
Worked on a Little Chef ad about 16 years ago and we weren’t allowed to call the Pork Sausage a ‘Pork’ Sausage because there was less than 20% pork in it. That’s right, less than 20%. We were told to call it a Little Chef Sausage. And no, there wasn’t any herbs in it either. Just cows ring-pieces and ball sacks.
I’m not a spammer but it has made me think about Spam nonetheless.
Original Richard H is right. The taste the difference range are good sausages.
But the Pork and Bramley Apple ones are best.
The ads nice isn’t it. Charming.
Whilst I disagree with The Real Richard H on his sausage choice, we’re as one on the ad. And I bloody hate kids.
chemical brothers used to be called the dust brothers innit
I too like sausages. But the bollock man has put me off a bit.
Who is the *real* real Richard H eh?
This ad is lovely! I don’t think you have to be a dad to be moved, anybody who’s been a little boy with a dad will be able to relate.
TB: hence the confusion. There was some legal shit wasn’t there?
Yeah Dust brothers UK named themselves after Dust Brothers US. Dust Brothers US then said “oi don’t be a cant you cants” and Dust Brothers UK said, “it’s nuffin’ mate it’s nuffin’ we’ll change it to Chemical Brothers”, Dust Brother US said “nice one you cheeky nippers rascals you”.
Then everyone went down Big Beat Boutique and got right on one.
Guff.
aw cut the mush…
cheese with your sausage anyone? you guys are getting old.
And i know for a fact that if you try and barbeque a sausage on brighton beach you’ll ever get nicked, hit or butt fucked.
charming. want sausages now.
they made the vid private and uploaded it again a couple of hours ago. seems to be lower quality. weird.
http://youtu.be/Twk9Y19oXvw
“This video is private” wtf?
Here’s a non-private link, http://www.youtube.com/watch?v=Twk9Y19oXvw
I’m a Dad to a 2 year old boy and I’ve got to admit that this ad rather washed over, around and passed me when I saw it on telly the other night. I remember noticing the new tagline at the end but the whole father/son story simply blended, unnoticed, into the rest of the ad break.
Oddly having the same piece of video recommended to me on a Blog like this I can appreciate it much more. Hmmm, maybe there is something in this Social Media lark after all.
You’re right Claus, I got my sausage out and tried doing the Brighton Beach BBQ last night. Luckily, I didn’t get hit or nicked.
Very good.
It’s very “nice”. Whether that’s a good thing or not depends on whether you find “nice” an insult.