The New Sainsbury’s ad

On the face of it this is quite straightforward and run of the mill, but I can tell you from experience, if you are the dad of a little boy this hits you right in the bullseye of your heart and squeezes until you run to the nearest Sainsbury’s to buy a mini barbecue and some sausages*.

The culprits are the lovely Si and Di from AMV and Academy’s Tony Barry, who might well be lovely but I’ve never met him.

*Obviously I wouldn’t really buy my sausages at Sainsburys. I like the bog standard ones from M&S.