Full marks for originality and full marks for being completely batshit insane.
Brilliant ! Do you know who did it ?
WTF.This woke me up last nite.
The idea of skiing is better than the reality. Tired of seeing baggy boarders and knobs in Goretex.
Stay at home. We’ll get as much snow in Swiss Cottage anyway this year.
ummmm… indeed. why would an ant want snow. on top of that, i want summer so who cares what that ant wants.
great. love to have been in the meeting they sold that one in. “Oh yeah, don’t worry, the ant/geezer combo will totally reflect the brand’s core values. casting will be key!”
I think it’s really nice. One of those concepts that you wonder how they get through, ‘cos they sound shit on paper but add a good director and hey presto, an ad that stands out, entertains and gets noticed in the break.
I thought ants like heat?
Completely cuckoo. This hasn’t persuaded me that Switzerland still isn’t a country of weird numbered bank accounts, stashes of Nazi gold and a by-law which says you can’t shower after 10pm, in case you disturb your neighbours.
‘Ants don’t like heat’?
So what? Gorillas probably don’t like drumming.
Jesus, lighten up people… this. is. good. shit.
quite clearly (said with sarcasm) it’s referencing the fact that skiers look like tiny ants on a big hill when you look up at a mountain. These ‘ants’ with their skier-like legs will come from everywhere to enjoy it.
Crikey, that’s bloody great. Bonkers as a box of frogs. It’s weird seeing something good though, it makes it much harder to write a comment. Can you stick some of the normal shit up please Ben?
ants like heat. they are not too fond of cold, and hibernate. exactly what i would do instead of going for a skiing ‘experience’ to switzerland.
and i thought gorilla was crap. so there.
The ad was done by Spillmann Felser Leo Burnett in Zurich.And for all Non-Swiss-Readers of the blog: This guys really exist. They are called “Wetterschmöcker” (weather smeller). It’s a very traditional way of forecasting the weather, done by a handful of farmers living in the Muotatal Valley.
Next time a campaign gets killed I’m flipping the table over, shouting “fuck this, I bet Wetterschmöckers don’t have to put up with this shit” and then storming out.
I want to back Thomas in what he is saying. These guys do exist and their tradition is seen with a smirking eye but also with an eye of amazement. They tend to predict the weather (long-term) better than the official services.
The ad is great, well done, quirky, and real.
Great job, SFLB…
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