Adweek’s ten best ads of the year.

In reverse order:

Well played. What the yanks do best – well written, well directed humour.

Perfectly reasonable but nothing more.

I thought it was fine but again, nothing special.

Utterly brilliant.

I don’t think this one has aged that well.

Great craft. The ‘idea’ doesn’t really do it for me.

Boring shite. If you cried at this you have a heart of blancmange.

Really excellent mood film.

Very nice, but kind of surprised to find it so high up. I do love a Chipotle burrito, though.

Good? Yes. Great? No.