Water Water Everywhere: the ad
Here’s an ad I’ve made for my Water Water Everywhere campaign:
It cost me absolutely nothing because the following people are so kind:
George@Academy Films was a brilliant help from start to finish. He offered his help even before I needed it, then found me most of the people below for nowt. And Academy is a brilliant production company with top directors.
Gus Filgate (director) and Sophie Cowling (producer) @ Little Fish Films. They took the brief on with a smile and were a complete pleasure to work with.
Stacia, Mark and Jon at Big Buoy Post – several thousand pounds of making it look great for absolutely nothing (also lovely to work with).
Andy and the others at 750 mph. I work with Andy a lot in my day job and he’s one of the nicest blokes in advertising.
The editor was the excellent Matthew Felstead @ Loaded Dice. Great work and a top guy.
Also a great help were Daryl Corps and Adam Tucker who helped with the design and the script respectively. Cheers, guys.
Anyway, all that aside, I need to get this thing seen. If any of you have any media contacts (or, indeed, ARE media contacts), let me know (bwmkay@gmail.com) and I’ll buy you whatever meal you like best in exchange for some TVRs. Likewise, if you know how to seed stuff online and would like a heartwarmingly public-spirited project to do a bit of free work on, do pop me an email. And if you have a blog or Facebook account, why not stick it up on there? It’ll make you feel all yummy inside.
Cheers.
And the rest of you: use the bloody tap.
Remember this: http://www.guardian.co.uk/business/2004/mar/20/medicineandhealth.lifeandhealth?
Is it OK to drink from the bathroom tap? Someone said it comes from a tank in which there inevitably floats, a dead pigeon.
love it. what a monstrous scam the whole bottled water thing is.
Cheers, Vinny.
simple and smart. Love it. And I, too, hate bottled water.
Helped with the script! what script. It’s nice though.
There are words and images, ergo script required. Glad you like it.
This is an incredibly elegant advert – its impact in how simple and straightforward it is and it definitely surprised me. Nice one. use the tap for sure.
don’t mean to sound stupid but how does it take seven bottles? where does that water go?
Nice, well done.
This fella seems to agree with you…
http://www.guardian.co.uk/commentisfree/2008/feb/19/ethicalliving
Anon 9: mainly in the manufacturing process for the bottle. Plastic (which is what most bottles are made of, the vast majority of it either not recycled or no recyclable) is a product of the petrochemical industry and its manufacture, transport and disposal requires a great deal of water.
it took 9 bottles of water for you to write that.
I likey ben. It makes a really strong point. Fairplay for getting it made.
Hands up who’s drinking bottled water for the petrochemical industry?
great ad, well done. also, the message is highly important.
Nice job Ben. It really does impress me how you actually get up off your arse and get things done. While the rest of us talk about it, you tend to be doing it. I raise a glass of un-bottled to you.
Thanks Ad. And thanks for being a sounding board for the ad, Ad.
Dinner in the new year?
By the way, it’s Ad Of The Day on The Reel: http://us2.campaign-archive1.com/?u=f2a47f5e67d284fb84db1758e&id=702ab04476&e=78e395dd54
I’m well chuffed for you – I’m doing something with Gus this very day and shall mention it to him. I’ll sort out dinner. Well, my staff will.
It’s jolly clever, the ‘non-edit’ appearance of when the bottle actually empties is great. Unlike that sentence.
I look forward to seeing the first edit of Fuck me Backwards.
me too…
Awe go on – leave his comment up there.
idea has been done before.
some soft drink.
seen in Golden Drum few years ago.
but congrats for the effort and the cause.
George, I can’t. It’s gone forever.
And Alvanta, do you mean the continuous pouring of a bottle of water has been done before to illustrate the wastage of bottled water?
As a piece of film it’s great.
As a piece of film to communicate what the App does (I assume that’s the point?) if fails.
Feels like classic case of advertising for advertisers, rather than getting the message across. See ‘Anything can fly’ for details.
Actually, the point of this ad isn’t to communicate what the app does. Most people are unaware of the environmental impact of bottled water, so trying to explain the app to them would be a waste of time. This is a first stage of the process whereby we try to put across the ‘bottled water is bad’ message.
I think that’s pretty clear, as is the call to action. If you want to find out more you can then use the website at the end. No mystery.
Do you now think it’s failed?
Very good Ben, a simple point well made. It’s so easy (and common) for people to over-complicate stuff, thinking that’s what creativity is. So great to see some good old-fashioned (in a good way) craft.
Thanks S! S!
Great, I like it. It stresses the fact in a clear, simple way.
I’m not sure is this the right (most powerful negative) fact about bottle water.
I drink almost only bottle water. I think people prefer bottle water because they think it tastes better, and it is cleaner than tap.
The fact that it is expensive to make it will not stop me drinking it, as well as, the fact that you need 7 times more land to produce a steak than a piece of spinach will not make me eat spinach.
Increasingly, most bottle water comes from… the tap so you can make a second in the series – the hand just fills up the empty bottle from the tap.
Sorry, you can call me an asswhole today 🙂
If i had seen this for the first time on tv, it’s possible i would see the wweverywhere.com and as it wasn’t on screen for that long read it as http://www.everywhere.com otherwise the rest of the ad is cracking.
We tried to make it as clear as possible, but http://www.wweverywhere.com is even harder.
@Lubomir. There are loads of reasons you shouldn’t drink bottled water. The environment is the main issue we went for in this execution, but there are a few more:
Money – the cost of tap water is approximately £0.03p per litre. A bottle costs anything from 0.70p upwards. You will save a lot of money.
The taste has been proved to be no different in countless blind testings. In fact Evian often comes out with the lowest score – it’s bitter apparently.
In many States of America the tap water has to undergo far more rigorous testing than bottled water.
Better for you? Scientists have put various brands under the microscope, and done detailed comparisons with tap water. It’s not that they are ‘virtually’ the same. They ARE the same.
The whole thing is a big fat con.
Use the tap.
As an Android user, I’m currently unable to find a nearby tap from which to drink water.
In fact, every day I’m forced to buy more and more bottled water to accomodate my many and varied H2O needs – from little things like making cups of tea or shampooing my moustache, to heavy-duty tasks, like washing the car or irrigating a field.
Sadly, until your app is available on the Android platform, the world’s water supply will continue to be squandered in this unbelievable manner.
Nice film though.
What George said.
And yes: a lot of bottled water, including almost all that sold in the US, is just tap water.
coke and pepsi both sell filtered tap water here in USA, where the tap water is just fine.
I like the ad because it’s nigh on perfect for posting on your blog/FB/twitter allowing the poster to feel all self righteous and maybe do a bit of a rant as a set up to it. at least that’s how it’s been working for me.
and bottled water is just a moronic waste of resources.
Thanks, Vinny.
@ George I am raising my glass to you it’s full of tap water 🙂 Let’s drink for beauty, life, and healthy kidneys ! Good work!
Very nice, and i personally think that tap water tastes better than botteled water here in Sweden. But how about beer, whiskey, wine and those sorts of beverages? I guess they also take 7 bottles of water?
Yeah, but at least it’s a different beverage (and a beneficial one, too).
Isn’t the real problem that Obama made a secret socialist worldwide pact to stop putting antidepressants in the water?
no, I mean an endless bottle idea.
You mean an endless bottle technique, then. Unless we know how they used it (did it pour into some guy’s mouth forever because it was so delicious? That would be a completely different idea with the same technique) it’s impossible to know if the idea is the same.
Let’s go through a long period of time in one go: for Hovis it denotes the product’s heritage; for John Lewis it shows how the product is relevant throughout a person’s entire life.
[…] rather than thank everyone involved again, here’s a link to my original post about it, which mentions every single one of […]
Very nice information in the video, help me to think differently in use of this.