‘The sausage king of Chicago?’ ‘We ate pancreas!’ ‘Buy a Honda’.



Look, it’s doing the job: this thing is getting noticed and talked about like a motherfucker, but…


It’s Ferris Bueller’s Day Off.

For those of you too old or young to understand, this is a pastiche/updating of one of the greatest films of all time. OK, it wasn’t The Godfather but it’s a piece of stone cold magic that never, ever, ever, puts a foot wrong. It’s full of great lines, wonderful characters and the kind of balls-out attitude that ignites your 12-year-old heart like a roman candle.

I first saw FBDO in a cinema on Hollywood Boulevard that has since become either a MacDonald’s or a Ripley’s Believe It Or Not. It was one of the formative experiences of my life. The sassy breaking of the fourth wall, the advice on how to skip school, the way that Ferris had every base covered with insouciant aplomb, and all to the sounds of Sigue Sigue Sputnik and Chick-Chickah.

I could go on with incredibly boring stories of traipsing round the Virgin Megastore on Oxford Street to find Oh Yeah by Yello, then discovering it only on a cassette that cost £7.49 in 1987 (you iTunes generation have NO idea how good you’ve got it). Or the bet I made with a friend that the line was ‘Pucker up buttercup’ not ‘Pucker up dipshit’, winning me a Macdonald’s coffee milkshake (God, I miss those). But I’ll have to stop there.

This ad doesn’t make me hate it, or Honda. I just feel a bit sad. I thought that movie’s perfection was sealed in John Hughes’s coffin. Now it’s been dug up by a millionaire who wants a few more million.