Ad for the navy from a few years ago:
New Ad for Abbey National Santander:
How do you save if you’re a seagull?
That’s an appalling rip-off.
both employ extremely annoying advertising-only repetitive film techniques that irritate the shit out of the viewer?
Regardless of the similarities it’s weird how the Santander ad is deeply irritating and the Navy one isn’t.
One’s shit. One’s not.
Do I win a prize?
It won’t play properly Ben. It keeps saying ‘you save’ in between the Navy ad dialogue. Must say though, the Navy looks ace, big guns, choppers, saving kids, blowing up shit. Brilliant.
I wonder what Clarence is up to today? Did he get that sandwich? I’m going to suggest some hobo-related, 360 thinking today. It sure gets people talking.
You fart, you smell.
I’d like to know who wrote the Navy one because it’s very well written.
Ben. This is all very well. But when are you going to do a post on this ghastly thing:
It must have cost the GDP of most EC nations and is utterly bereft of an idea.
Rory Sutherland reckons that luxury goods / perfumes etc increase their desirability by dint of the fact that they spunk vast wads of cash away on vacuous and extraordinarily indulgent ads. But this is several bridges too far. Isn’t it?
Makes that Chanel spot where Baz Luhrmann directed Nicole Kidman in a remake of Moulin Rouge
look almost restrained. Which it wasn’t.
‘Two years to make’. ?? They could have built a hospital and several schools in the time and for the money. Not sure that would have increased the sales of Cartier watches. But at least I wouldn’t despise them for doing it.
It’s all about you, you, you.
err, they both repeat dialogue? no rip off methinks, it didnt feel that new either of the times…
They’re both ok anyway, the second one having the problem that it’s for a bank, which it makes it tougher to watch without throwing up in your mouth… it’s ok if you ate soup though, it keeps the taste better than something solid i find.
Oli Beale wrote the Navy one.
Mr. G that is incredible. And shite.
They missed ‘You Die’ off the end of the Navy ad.
Seriously though its a shameless rip off. We should start naming and shaming these fcukers.
I know for a 100% fact that the creative team who wrote the Santander ad knew and liked the Navy ad because they put the director forward for a job of their own right after it was shot.
They showed the Navy ad as reference.
What’s more… WCRS did Navy, Euros nicked Santander off them then nicked one of their ideas for the launch ad!
Navy ad: Good. Bank ad: WTF? Cartier ad: WTF? And it’s not a panther. It’s a leopard.
…and I thought that only agencies from small countries like mine steal so shamelessly, and incompetently
I’ve not seen the Navy one before.
I started off hated it.
I ended up wanting to join the Navy.
The Navy ad is clearly executed a hundred times better, but I don’t think either of them are particularly original. As Vinny said, it’s more of an ‘advertisingy’ repetitive film technique.
In all seriousness though.
I watch a lot of ads, films, TV, etc. and have a very poor memory. I live in abject fear of producing something that is very similar to something else, either because I saw it and it lodged somewhere in the back of my mind, then popped out again without me realising where it came from, or simply because I haven’t genuinely seen the thing that it is very similar to.
With a team full of people working on something; agency, client, director, production company etc., you’d hope that if you were in the vinegar strokes of going into production on something that is very close (too close) to something else, someone would point it out. But what happens if they don’t?
Then again, this Navy ad is very well known, and is well known for this specific technique. You’d hope someone would have realised before it’s too late?
Repeat to fade
The other is shit too.
Why do people think this annoying repetitive technique is exclusive to advertising? Anybody see Trainspotting? Choose this. Choose that. Choose blah blah blah. Same thing.
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