New Adidas ad

Creature London’s first work after winning the account against Mother and BBH. Directed by Alex & Steffen at Rokkit.

I have been in touch with Dan from said agency, but I forgot to ask him this question: why do Adidas spend a fortune on some of their ads, and not quite such a fortune others, such as this one.

I suppose the big brand stuff is more worthy of dinero, but does that mean Creature won the whole account, or just the specific trainer briefs?

And if so, why?

Maybe someone at Creature or Adidas can answer these questions.

Meanwhile, what do you think of the ad?