Last year I freelanced at 4 Creative for a month. Happy, happy times: great work, lovely people and an agency that is also a production company and (sort of) a client.
The CD at the time was Tom Tagholm, who also directed many of their best ads. He’s left to direct full-time, but is still producing absolutely brilliant work for them (the embedding is disabled because of some music rights hoo-haa).
It makes having a missing limb seem, well, cool.
Great track (Public Enemy), and brilliantly shot.
It feels like the ad Nike should have made.