The most generic ad I’ve ever seen
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Try this simple test: watch the YouTube clip below but try to forget it’s for Audi and that it has a big Audi logo on it:
http://www.youtube.com/watch?v=zD6yU8P-4i0&feature=player_embedded
Now try to remember who it’s for.
Impossible, isn’t it?
It took me four goes to notice who was behind it, and that was in a cinema, where there is nothing else to do.
It could be for a million things. When it starts I always think it’s another boring manifesto ad for a mobile phone company, or internet service provider, or bank.
Then it turns out to be a boring manifesto ad for something else.
But I can’t remember what.
Audi…? Don’t they make them waffle makers?
This other 3hrs-long-stock-footage-bulls**t-manifesto was pretty good too.
http://www.youtube.com/watch?v=DRl_tbNfw3k
(don’t miss the little girl with the vintage alarm clock at 1:06)
I managed about a minute but wanted to stop at 20 secs.
One redeeming feature? This guy…
http://youtu.be/YtespeLin2c
It can play anywhere round the world – BBH probably got some backpacking Colonials at Tag to knock it out. Still, you can argue that by featuring a car ad with a range of different models, plus non-car branded items and an absence of features, let alone a USP, you’re breaking the rules to cut through the morass. I doubt it somehow.
George Tannenbaum, as ever, nails it.
http://adaged.blogspot.co.uk/2012/08/remember-these-words.html
is the renault thing actually an ad? it looks like one of those things marketing people do when they want to show off at a sales conference. horrible.
Also one of the worst music tracks I’ve ever heard, unless I’m missing something.
Sorry, couldn’t get to the end.
It’s a planner’s PowerPoint presentation set to music.
It probably started out life as a new marketing grad/client brief saying ‘we need a big brand ad that doesn’t focus on any cars specifically or anything we do but just talks how inspiring we at Audi find the world and everything in it and how this leads us to make great cars, now go and have some fun, this is great opportunity’.
@ George: yes, the music track actually seems to be designed to send you to sleep. Odd choice.
That is awful isn’t it. I’m pretty sure Audi’s agency in Germany made it as I’ve seen it played on TV over there, and it’s nothing like any of their great UK TV.