The most generic ad I’ve ever seen

Try this simple test: watch the YouTube clip below but try to forget it’s for Audi and that it has a big Audi logo on it:

Now try to remember who it’s for.

Impossible, isn’t it?

It took me four goes to notice who was behind it, and that was in a cinema, where there is nothing else to do.

It could be for a million things. When it starts I always think it’s another boring manifesto ad for a mobile phone company, or internet service provider, or bank.

Then it turns out to be a boring manifesto ad for something else.

But I can’t remember what.