St John Ambulance

It’s very well shot, very well cast and very well observed.

And the stat at the end is a killer (pardon the pun).

Excellent work.

By the way, if you’re as much of an ad geek as I am, you’ll have noticed an interesting similarity between this ad and the one with which John Hegarty (whose agency produced this ad) won his first D&AD Gold Pencil. I could call it a lazy rip-off, but I have a funny feeling there was no deliberate connection between the two (smiley face made out of punctuation).