Corporate use of social media at its finest
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Here’s Bodyform’s response to an amusing pisstake-y rant about its years of rollerblading falsehoods (you can see the rant at the end).
Great writing, great performance and a refreshing lack of corporate blandness. The drink she takes at the end is priceless.
If I had need of such things I’d switch brands now.
(Don’t bother commenting about the resemblance to Blackcurrant Tango. It transcends that with what I can only call panache.)
I like the cheeky little fart at the end.
I kept expecting there to be a Richard / Dickie joke, but it never arrived. Phew.
oh wow
Contrived nonsense. The email was made up, the response was made up. It’s a joke that’s been going on for years – since Lenny Henry did stand up – and is not funny. Apart from that it’s good.
The view out of the window looks like it was shot in AMV.
Hmmm…
flat
they are exploiting a rich dynamic here. this wouldn’t be nearly as charming if it was done in America. good use of Englishness.
It was shot in glue Isobar’s building and was actually made by Carat – the media buying agency – with help from Isobar Social
It’s good. Funny, self-deprecating and even if the whole thing from the Facebook post onwards is contrived, well then fine, they contrived something, that’s also smart of them.
I’ve been wondering recently if the single most important quality a creative idea should have is bravery. If it’s not brave then it’s not going to be different, intriguing or ultimately noticed by anyone.
Breaking from a category convention (ie: products for periods never really talk about periods because, you know… blood and stuff) is brave.
Likewise breaking from your oh-so-bland previous advertising (not just ditching but also mocking the rollerskaters) is brave.
Acknowledging you got it wrong previously is brave.
Or being brave enough to just do something that seems so compellingly different from your competitors. (Tony Kaye’s Dunlop ad).
Or making a virtue of being number two (in fact just admitting you’re number two, eg: Avis).
or admitting you product isn’t that great is brave (Pot Noodle).
Having a tone of voice that says ‘Fuck You’ is brave (The Paralympics ‘Thanks for the warm up.’ Nike’s ‘Just Do It’)
Pointing out a negative but portraying it as a positive (All Good Things Come To Those Who Wait/ Think Small, etc) is brave.
I’m sure there’s a million other strategies, a million better examples and of course it comes down to bravery in execution as well as idea, but it got me thinking: if your idea isn’t brave then aren’t you’re screwed from the start?
And if your idea is brave, but your clients aren’t… what then?
Women aren’t funny*. And not in a sexist way. There’s nothing behind that lady’s eyes…
* With that exception of Miranda, obvs. I love her kookie view of the world!!!!!!!
Well made. But obviously bullshit.
Old gag about the Bodyform ads, but that doesn’t matter – it still works. Of course the email was made up, but I bet you clicked on the link and read it.
And that’s what you get for being brave… sigh…
http://www.thedrum.com/news/2012/10/18/bodyform-calls-global-ad-review
1:44. FFS! Way to effin long. It’s not like women to drone on, is it?