Corporate use of social media at its finest

Here’s Bodyform’s response to an amusing pisstake-y rant about its years of rollerblading falsehoods (you can see the rant at the end).

Great writing, great performance and a refreshing lack of corporate blandness. The drink she takes at the end is priceless.

If I had need of such things I’d switch brands now.

(Don’t bother commenting about the resemblance to Blackcurrant Tango. It transcends that with what I can only call panache.)