New (sort of) Nike ad
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http://www.youtube.com/watch?feature=player_embedded&v=JGskDRV4t0g
I like the killer fact at the end.
I like the fact that it all makes complete sense.
I don’t like the fact that it’s a bit too long. That may seem like nit-pickery, but you want people to get, and give a fuck about, this message. Every single person that stopes paying attention because of the extra shots of kids counting their fingers or whatever is a failure that could have been avoided. Sure, those extra shots might make more people give a shit, but I doubt it.
Find out more about this fine cause here.
i loved this, what a great cause – especially because enough has been said about the importance of physical exercise for adults but nothing for the younger generation. in India, as malls get bigger and swankier, the playgrounds are shrinking and often vanishing from the best private schools.
I don’t believe that forecast.
great fact. ok execution.
guiness. great execution, but wtf?
Lay off the doughnuts ya walrus’s
Third ad with that music I’ve seen this month..
…great fact/concept, but some of the kids looked like they were reading off a script. (I’d still vote for it though).
In a similar vein, I always really liked this Nike ad from 1995: http://www.youtube.com/watch?v=AQ_XSHpIbZE
@Oli: Yeah I was thinking the same thing,but can’t remember what ads they were. Reckon I’ll remember this though.
Nice idea, really nicely executed.
….and maybe the photography could be a bit more interesting (I’d still vote for it though).
Ooh! I worked on this. Nice to the see the end result.
Great cause indeed.
Realistically, it probably means five less years of watching TV in nursing home, hoping that someone will visit you that week.
Ben are you not doing a post on the new Guinness advert? You must have a opinion on it…
I haven’t seen it. Gotta link?
http://www.youtube.com/watch?v=iKhy5vlEPAQ
there you go…
The new Guinness ad: http://www.youtube.com/watch?v=URxLYupra5s
It’s a lovely, beautifully made short film with a logo on the end.
I think ‘made of more’ will have a shorter life than ‘bring it to life’.
The print adverts weren’t bad though.