I like the killer fact at the end.
I like the fact that it all makes complete sense.
I don’t like the fact that it’s a bit too long. That may seem like nit-pickery, but you want people to get, and give a fuck about, this message. Every single person that stopes paying attention because of the extra shots of kids counting their fingers or whatever is a failure that could have been avoided. Sure, those extra shots might make more people give a shit, but I doubt it.
Find out more about this fine cause here.