It really is a cracker

Here’s the new ad for Everything Everywhere, which I believe is the amalgamation of T-Mobile and Orange:

It’s an absolute beauty: impeccably written, performed and directed with a strong central idea and a fresh, solid tone of voice for the new company.

(Interest declared: I have spent many delightful days working at Saatchi and Saatchi London, and those spent with Rob and Andy, who made this ad, were among the most enjoyable.)

Hats off all round.

(PS: I’m in LA right now and it says the above link doesn’t work. If you find the same problem there’s another link here.)