The new John lewis ad

Ah, Christmas is somewhat upon us, and you know what that means: yes, the new John Lewis ad:

Old favourite sung by an up-to-date young lady? Check.

Heartwarming story involving a gift? Check.

Dougal Wislon? Check.

Cute kiddie? Check.

Very good ad? Check.

I preferred last year’s, but that’s like saying I preferred something very good to something also very good; A Mr. Kipling bakewell tart to an interesting copy of Private Eye, perhaps.

But never mind what I think, what do you think? Thinking is so important.