You (yes, you!) can become a creative circle judge (assuming you are an advertising creative).
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Jeremy Green of Creative Circle wants you (yes, you!) to judge CC this year:
I am inviting every creative in the UK to register with us to be involved in the first round of judging. Having examined all the various judging systems that are employed by the various award bodies I’m not convinced that they are 100% fair and democratic. So the process I want to implement is as follows…
Round One
Every creative in the UK is invited to register with the Circle and once verified they will be involved in the first round of judging. Here they will be broken into small groups that will be sent a selection of entries via an online link. They are then required to score these out of 10. The five highest scoring entries in each category will go forward to the second round.
Round Two
Senior invited creatives from around the industry make up the round two juries. They again will judge and score the five highest entries from round one out of 10 and then the mean of the first and second round scores will equate to what goes through to the final round.
Round Three, the Final Gold Round
In the past this has been just 12 CDs from around the industry showing hands. This year we are making the group bigger with expertise in each field (commercial director for the film categories etc) and rather than a show of hands it will be conducted with voting on a hand held device so nobody knows who is voting for what. Yes they can discuss, but they can’t manipulate who votes for what.
I think with all of this we will have the fairest and most democratic voting process of all the award bodies.
Sign up here. You have nothing to lose but your reasons for being pissed off that someone else won.
Noticed you removed their grocer’s apostrophes. Bad enough to include them anyway but ‘Erroneous apostrophe’ is even listed as a possible response up the page. Oh dear.
Good to see them trying something different though.
Oh good, a democracy.
This could be a sequel to your previous post.
What a load of shit.
Breaking a slightly broken system even more for the sake of being different.
What happened to being judged by your peers?
It’ll be like the comments section on an ad blog.
Full of angry kids and nob heads.
Oh. Wait.
Does this really work? Do you trust Tripadvisor?
Personally I’d prefer my work to be judged by the best in the business, rather than everyone with a layout pad.
Flannel.
It’s only the first round that gets judged by everyone. I imagine that would do a decent job of sifting through what is bound to be a rather large pile of (mainly) shite.
Then your much-loved ‘best in the business’ can come in and skim the even better stuff off the top.
When I judged CC (or anything, really) I was confronted by at least 90% crap (and remember: this is the stuff that had actually been entered by agencies, y’know for *real* money). I’d have loved to have someone filter out the obvious crap before it got to us.
A good way to compile a mailing list of creatives is the best reason I can think of for doing this
I agree Ben. In the office, I always let my uniformly average underlings sift through the mire before I sully my hands on any survivors.
I must say, I am quite snobby about CC. I used to look at the ‘Best in the Business’ Juries and see lots of people who were all mates with each other and ate at the Star Cafe/drank at the Star & Garter. The do was on a Monday (every fucker is free on a Monday) and it was a quickly-forgotten warm up for the BTAAs.
Hmm… that was more of a rant really. I liked the book Paul Belford did with the holes in it, mind you.
When I saw some of the shit being entered in an agency I worked in, it made me not want to work there any more.
You had placements (I nearly called them ‘interns’ then) on 800 quid a month, while they were blowing big bucks on entering utter, utter shit into Cannes on the off chance someone might think it was the best piece of work in the world.
I suppose when you put it like that, it’s not such a bad idea. The good stuff will still get through anyway, you’d hope.
The “Best in the business” are pretty shite these days. Look at the ads they do.
Good stuff will fall by the side of the road.
Some shit stuff will get through.
It won’t filter anything. Just look at the difference in opinion on this blog.
And that’s how it will all be judged. Opinion. And trying to fuck over the agency that didn’t hire you. Or a CD that gave you a shit crit.
At least when it’s a group of CD’s in a room, the idiots stand out and are quickly ignored.
And you’re accountable for your decision.
No anonymous get out clause.
Ben, on a Water Water Everywhere related note, did you see this: http://www.bbc.co.uk/news/world-us-canada-20895902 ?
I did see it, thanks. I retweeted it, but thanks for pointing it out here.
Ah, the Strictly Come Dancing judging method. I think ad award schemes have hit a new high here.