Ad Euphemisms

On Twitter today a CD friend of mine said that ‘still in the mix’ actually means ‘no one is taking that idea seriously anymore’.



It is what it is = It is shit

The director’s working on a movie = He’s watching Jeremy Kyle but he doesn’t like your script

Can we see how it works in digital? = We’d like it to die

We haven’t heard back yet = Dead

Interesting (1) = Pretty good

Interesting (2) = shit

Keep going = I hate what you’ve done so far

Can we get more time on this? = Your work smells of poo

Any others?