Excellent literacy campaign from DDB Paris
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I’d love to post the images but as regular readers know, I can’t.
Have a look here instead.
Putting a strong twist into a print ad is really difficult, but this one does it brilliantly.
It just won a D&AD Silver.
And, as the cliché goes, I wish I’d come up with it.
Those are really, really good.
And I wouldn’t even be bothered if they were scam.
…..I miss proper adverts for things like Baked Beans and stuff.
I’d like to like them…but if they imitate all the ads around them, how will they stand out to people who CAN read?
No way that is scam. That is a big budget outdoor campaign for some stupid petition someone spent a couple of hours setting up on the net.
Nice idea, but why’s it in english and not french?
Clever, but surely better as ads for how ‘99% of advertising doesn’t get noticed’ type thing?
I hope it works for the cause.
how do they it know its won a pencil according to the website its only in book
creative? well… OK. it’s from French agency. if it was from Azerbaijani agency it’d be widely ridicouled.
effective? those who like to read don’t read ads. and those who don’t like to read don’t read ads. so?
just another self-absorbed campaign where jury members thought of themselves way cooler for awarding it (“we get it on a much deeper level, you know. it’s subtle and stuff. man, we’re creating some biiiiig cultural twist by giving award to these. we’re really contributing. see, advertising does matter. can you pass the hanky please? I came all over my face.”).
How do u know it’s a pencil, Ben?
I just read the article I linked to. Didn’t bother checking it out on the D&AD site.