Beautifully shot, makes sense and is, as far as I know, original.
That’s a great combination.
Very cool and hard not to watch. I wish the four guys had faded into a shot of the vehicle at the very end. Or is that too cliche?
Damn but that’s good.
I expected the ‘dissolve to Discovery’ shot at the end. And was glad that it didn’t come. Reckon they probably shot it in case someone bottled it. But everyone held their nerve.
And well done them for doing so.
How come I feel like I’ve seen that before?
carlton beer ad, same same innit
Both directed by Murro.
At the core, a different idea. But in execution…
Original Richard H, are you thinking of this Schweppes ad: http://www.youtube.com/watch?v=WruIq52TGNY
‘At the core, a different idea. But in execution…’
Also completely different.
No, I wasn’t. But thanks for the linky. Quite like that.
Very good. Independent 4 wheel drive?
My only ointment fly is that it gets a bit boring in the middley bit.
I like it. I showed it to people who actually drive big SUVs and three of them (independently from one another) said: “That’s gay” … But I like it… I do.
only took till comment 3 for a cry of bin done.
just enjoy it you fuckers.
at least it’s not another prank.
at the moment, south america and asia are raping jeremy beadles back catalogue.
one of them will get a grand prix. then we’re all fucked.
@9: yeah, it’s a tad long, but if that’s the worst we can say about it that’s not bad.
Love that saturn ad. Not so bothered about this.
I didn’t say “it’s been done…”
I said I “feel” like I’ve seen it before.
“Feel” is not definite. And I’m not accusing anybody of plagiarism.
Perhaps I should have chosen my words differently.
“To my eyes, it doesn’t feel very fresh or new” perhaps? That will do.
They missed a trick. The boys here are representing the wheels. They should have had a bird with big wazoomas to represent the twin airbags, running backwards between the two front blokes but just behind them a bit.
That would have been gold. As it is. Silver.
As the great Ogilvy so eruditely said
“In advertising it’s all about improving things.”
I should be creadiv director.
Quite dull. And if the guys are representing the wheels, they should have been somersaulting around all the time, not just some of the time.
Reminds me of a weapon 7 ad for the smart car.
Fun for two I think it was called. Same idea different execution and better. http://www.themill.com/work/mercedes-smart-car-fun-for-two.aspx
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