Harvey Nichols’ Christmas ad
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I love the idea.
I love the product range.
I particularly like the art direction of the product range.
But there’s something that doesn’t feel quite right here.
It feels like it’s trying too hard to be funny (check the ‘Lincolnshire gravel from Lincolnshire’ line):
Like the rest of you, I’ve seen some incredible HN ads over the years and they’ve always had an understated, intelligent tone that allowed you to get the gag; these rather force feed you with the yuks, and for me that just ain’t quite HN.
But overall that’s a pretty small quibble against a nice piece of work.
Tries way to hard and is very long winded for a pretty lame joke. Once it’s done we don’t need to see the gag over and over
Second ad is much better than first.
It’s great.
A proper idea.
I’m with gout legs. I think it may win christmas
Will people actually buy these though instead of “real” gifts?
It’s a pretty depressing celebration of “Greed Is Good.” Like the dreadful images of Dawn French stuffing her face with Chocolate Oranges … because she does not wish to share them: Anti-Christmas Christmas, it’s a weird concept. Funny? No, for me it’s just cheap and cynical.
Santa. x
This is great. Advertising with an actual idea.
Which agency did this??? If you’re going to be cynical you better be funny. This ain’t so it just comes across as cunty.
I love it.
I like the ‘bigger something for you’ as an aside rather than the main idea.
When it’s subtle, it’s not nasty.
Top work, whoever did it.
It’s got an idea. It’s not a good ad.
It’s like some kind of terrible Watfordy thing. God. The more I think about it the more I hate it.
It’s by A&EDDB. Rick and Dan. Maybe I am cunty, because I really like this (I also don’t really like Christmas). The performances are great. I also think the gravel thing is a bit up itself, but the bath plug/toothpicks are funny.
They have won Christmas, with Sainsbury’s second (excluding the cheesey veteran scene).
With Adam T on this.
It has an idea. Ergo it is bad.
Something swirly whirly would have been better.
Are you sure Boris Johnson didn’t write this?
I like it.
Now that’s out of the way, Maybe I’m being a bit think, but I’ve no idea what I’m meant to think, feel or do as a result of seeing it. Is it a real collection? Are we meant to really buy it? Is it a convoluted way of saying buy your own nice stuff from HN? Am I just meant to think Harvey Nicks are clever? Is it just a bit of a publicity stunt to get people talking? If the latter, then job done I suppose.
And by think, I meant thick – oh, the irony.
A different way of looking at something is always a good way of looking at something and that’s why this ad is soooooo good!
I know this is a question of taste but I can’t help feeling a lot of people in advertising are quite thick.
I think saying that a different way of looking at something is always good suggests a lack of thought.
Here’s an example: I think that being kind to people and not torturing them for pleasure is a decent way to live your life.
What’s your ‘always good’ different way of looking at that?
I think it is really boring.
It’s a funny idea on paper and if it came out of America I think it could’ve been properly funny.
But it’s not.
It’s boring.
I wouldn’t send it on.
I would watch it on tv (if it will even go on tv) and yawn and turn to my wife and say “that’s boring”.
And she would look at me and say “so are you”.
Ben. You’ve obviously never whipped a midget wilst being blown by a prostitute.
Looks like Sainsburys is the favourite Xmas ad so far. Amongst Guardian readers anyway.
Link would help.
http://www.theguardian.com/media/poll/2013/nov/29/christmas-tv-ads-2013-john-lewis?CMP=twt_fd
http://www.cnbc.com/id/101234289
I hate cruelty.
Always have.
Didn’t get more than halfway through.