I don’t understand this:
That part where Scolari sees kids on the field – that’s funny. They could have made a whole ad out of that idea and it would have been good.
I made it halfway through it. What is it about soccer that makes it such terrible viewing?
Just a shit ad. Shit idea and shit directing. Let’s throw lots of money at a big name director and it will be good…
Let me explain; it’s poo.
Dare to be Brasilian… delusional? Having a bad trip? Imagining oneself inflated to gigantic proportions? Generally, Nike are saying that these guys are mentally ill, right? Can I make a donation to have them cared for?
I quite enjoyed it.
Made no sense to me either, mind.
Its a ad celebrating how Brazilians play football, and so how they think on the pitch, perhaps, but you have to admit, its a very attractive looking ad, the execution is speaking volumes, but it will never beat Nike’s past pre-word cup ad ‘Write the Future’, similar tho in execution, which makes me think… SHAKE IT UP with the originality!
bored with same-old, same-old nike ads
Nike have re-invented the meaning of the word wankathon. Dare to have an idea next time.
I don’t either. At first I thought it was about their past, how they grew up on the streets or in the ghetto then I totally lost it…
Well zzzz innit.
Will be interesting to watch adidas and Nike battle it out from the sidelines.
My money is on Adi.
Weird how Nike ads are getting a bit stale – at least in terms of visual style/execution – as their graphic design is always fantastic, stand-out and original stuff.
Sort it fucking out Nike. The most interesting bit was the animated section. Have Buck or Plenty or Universal Everything or someone make your next one. Or something.
And try and have it make sense.
Wow. The Brazilians are teeny tiny. We are defo going to win it this time. Frank Lampard is, like, miles bigger than they are.
I am happy that wankathon has a new meaning S&C. I thought I had defined it during my teenage years, but am delighted that it now means something else.
Vinny called it soccer and he’s from Ireland.
Somebody have a word.
Er, but isn’t this Nike Brazil’s work that’s running in Brazil only?
So essentially, this comments section is basically like a load of french people slagging off the St. Wayne poster for not making sense…
And I hate the bloody french.
14 comments on an ad that everyone wants to slate because it’s nike.
3 comments complimenting(in a round a bout way) a really rather good ad.
even though it would have been better with a hot chick sucking fingers.
god we love slagging don’t we?
G-L: what’s it all about?
It is a confusingly long 1min 30 sec plus that inexplicable but painful extra 1 sec. I think that all those giant men in shorts, scribbly cartoons, and smaller men in smaller shorts, are trying to tell us that Nike are really big and that we are just not as big … as football, or anything else, and that we will certainly never ever be as big as Brazil, in our shorts, or otherwise.
Isn’t it about they haven’t forgotten where they came from?
@Alan: watch out for the new entry in the dictionary. It’s gonna be in there.
It’s an insight into the Brazilian mind set.
Imagine we went through the history of the uk.
30’s. Flapper girls and guys in suits kicking the ball around.
The animation would be paddington bear or Rupert.
The beach would be jumpers for goal posts in the park.
The manager but is the only generic.
Xenephobe nailed it. In a world where we hate global ads for not speaking to us. We anal rape nike for being local. And true to a region.
Ben, off topic… but did you catch seduced and abandoned on Sky Atlantic tonight? I know you like your film stuff, found is very interesting. Especially seeing Cannes not during the ad festival (or Entourage).
@G-L: I don’t think I anally raped anyone.
And what are the short people about?
And Bimco, I’m currently in LA (and don’t have Sky Atlantic anyway), but I saw the trailer for that a couple of weeks ago. Looks very interesting.
how you are it’s how you play.
that’s brasilian way.
compared to “moulded” styles of other great football nations (german discipline, italian catenaccio, spanish tiki-taka…).
The flame work is terrible.
@Bimco, you’re right. thanks. and I’m going back home for xmas too. need to sharpen up!
When he was managing the Italian rugby team John Kirwan said he needed them to “..play rugby like they drive cars. Fast, close to the edge and a bit crazy.” It’s something like that isn’t it?
Ben here’s an explanation direct form W+K São Paulo ECD Icaro Doria. I called him up for yer…(assumed it was a ‘him’)
The brief was plain simple: to celebrate what makes Brasilian football special. Football has become too serious and it’s about time we celebrate the spontaneity and unique flavours each player can bring to the pitch.
got it?.You’re welcome.
Why the tiny players vs the giant ones?
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