Here’s Soda Stream’s new Superbowl ad:


It’s been banned because Scarlett says, ‘Sorry, Coke and Pepsi’, so now it’s gone viral.

So far so blah, but I would like to point to out to any of you who don’t already know, that SS is far better for the environment than bottled water, and much more convenient.

Simply fill it up with filtered tap water and you have carbonated water for less than one thousandth the cost of any of the branded bottles. You also save the many ‘food miles’ that transporting millions of litres of water requires each year, so everyone’s a winner.

(Except the grammar police. As a Detective Constable (or ‘pedant’) in that austere organisation I must point out that it’s ‘fewer bottles’, not ‘less bottles’.)