Crap people don’t buy our products



Interesting angle.

I guess it only works if you have a product that most people agree is of very high quality/very desirable, otherwise no one gives a toss who wants it or doesn’t want it.

For example, I think you’d have a hard time persuading the world that people who don’t shop at Sainsbury’s are dickheads, or people who don’t buy Mars Bars are stupid.

I can’t recall any recent ads that have tried this tactic. I suppose its self confidence can border on the arrogant, and perhaps we just don’t live in those times anymore.