Smart insight, completely true problem solved perfectly by product, and good direction.
That’s what you want out of an ad.
I’m interested Ben, would you be as kind if the ad was for a less cool product, like ITV?
Love this and love the fact that there are loads of them, all equally funny.
@Gadgie. No idea. Possibly not, but that raises an interesting point:
when I was at AMV Peter Souter described The Economist as a ‘brand people vote for’ (in award shows). And it’a true that great brands, cool brands or brands with a history of great work have a halo effect that they shine over the work that follows.
In this case it’s a great idea and a great brand.
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