Spot the non-deliberate indication that this is scam
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I’m sure I put this up earlier in the year.
Then someone (thanks, S!) pointed something out that makes it fairly clear that this has been created entirely for the purpose of entering awards.
Aside from the clearly set-up scenarios of people ‘using’ the posters (the girl taking her luggage up the ramp looking at the poster is particularly contrived) there’s one obvious pointer to the fact that these did not run with the intention of persuading the majority of people of walked past them to give a shit about IBM.
Shame the D&AD jurors didn’t spot it.
Can you?
Who the fuck takes pictures of billboards?
The ridiculous URL?
These things really wind me up. Ads that are made once for the sole purpose of creating a pointless case study. I can almost guarantee they just did the bench/ ramp etc in one location each. Then a bad video is created to be ‘shared’ online – except most of the people who see it are just those that work in marketing, no one else gives a shit. The old girl at the beginning isn’t even struggling to take her shopping cart up the stairs, so the ramp isn’t really solving much of a problem. The kids have probably been bought off with sweets. The people in the rain work for the agency and why would someone taking a picture take one of the IBM logo and not the whole bench. The couple just happen to stop and turn to look at the copy and the woman with the suitcase stops at the top of the ramp – no one would do that. Ok rant over. Home time.
It won the Grand Prix Outdoor in Cannes last year. Is that proof it’s fake?
French agency, French city, Frenchman at 0.55’… English copy.
This could help future jurors:
scamlions.wordpress.com/
Anotherwhiteline gets it.
Congrats!
*sigh*
The upbeat case study music gave it away.
??
It’s like that Seat plane simulator thing that has one of the ECD’s of the agency in shot pretending to be a technician and the lines of the back door of the car clearly visible when the ‘guys who are really excited to know what Seat’s new spots model will feel like’ climb in to the ‘simulator’. Really, excited about Seat’s new sport model. Get a life – oh you don’t have to you’re actors.
sport – not spots.